Professional Certificate in E-commerce A/B Testing: A Pathway to Success in UK Digital Marketing
-- viewing nowE-commerce A/B Testing is a crucial skill for UK digital marketers seeking to drive conversions and boost sales. Through this Professional Certificate, learners will gain hands-on experience in designing and executing A/B tests to inform data-driven decisions.
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About this course
Key topics include:
Test design and execution
Statistical analysis and interpretation
Conversion rate optimization
By mastering e-commerce A/B testing, professionals can unlock new revenue streams and stay ahead in the competitive UK digital marketing landscape.
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Course details
• Understanding the Fundamentals of A/B Testing in E-commerce: This unit covers the basics of A/B testing, including its definition, types, and importance in e-commerce. It also introduces key concepts such as hypothesis testing, statistical significance, and sample size.
• Designing and Conducting A/B Tests: In this unit, students learn how to design and conduct effective A/B tests, including how to identify testable hypotheses, create test plans, and select the right metrics for measurement.
• Data Analysis and Interpretation for A/B Testing: This unit focuses on data analysis and interpretation techniques for A/B testing, including how to calculate statistical significance, interpret results, and draw conclusions from test data.
• E-commerce A/B Testing Tools and Software: Students learn about various A/B testing tools and software, including Google Optimize, VWO, and Optimizely, and how to choose the right tool for their e-commerce business.
• A/B Testing for Conversion Rate Optimization (CRO): This unit covers the application of A/B testing for CRO, including how to identify areas for improvement, design and conduct tests, and measure the impact of changes on conversion rates.
• Personalization and Targeting in E-commerce A/B Testing: In this unit, students learn about personalization and targeting strategies in e-commerce A/B testing, including how to use customer data, segmentation, and targeting to improve test results.
• A/B Testing for Mobile and Cross-Device E-commerce: This unit focuses on A/B testing for mobile and cross-device e-commerce, including how to design and conduct tests for mobile apps, websites, and other digital channels.
• A/B Testing for Email Marketing and Retention: Students learn about A/B testing for email marketing and retention, including how to design and conduct tests for email campaigns, subject lines, and content.
• Advanced A/B Testing Techniques and Strategies: This unit covers advanced A/B testing techniques and strategies, including how to use machine learning, predictive analytics, and other advanced methods to improve test results.
• Measuring and Reporting A/B Testing Results: In this final unit, students learn how to measure and report A/B testing results, including how to use metrics such as return on investment (ROI), return on ad spend (ROAS), and customer lifetime value (CLV).
Career path
Primary Keywords: E-commerce A/B Testing, Digital Marketing, Conversion Rate Optimization, Data Analysis, UX/UI Design, Product Management
Secondary Keywords: Job Market Trends, Salary Ranges, Skill Demand, UK Digital Marketing
Career Roles:
- E-commerce A/B Testing Specialist - Conducts A/B testing to optimize e-commerce website performance and improve conversion rates. Salary range: £40,000 - £60,000 per annum.
- Digital Marketing Analyst - Analyzes digital marketing data to inform marketing strategies and improve campaign performance. Salary range: £35,000 - £55,000 per annum.
- Conversion Rate Optimization Specialist - Optimizes e-commerce website design and user experience to improve conversion rates. Salary range: £45,000 - £65,000 per annum.
- Data Analyst - E-commerce - Analyzes e-commerce data to inform business decisions and improve operational efficiency. Salary range: £30,000 - £50,000 per annum.
- UX/UI Designer - Designs user-centered e-commerce website experiences to improve user engagement and conversion rates. Salary range: £40,000 - £60,000 per annum.
- Product Manager - E-commerce - Oversees e-commerce product development and launch to drive business growth and revenue. Salary range: £60,000 - £80,000 per annum.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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PROFESSIONAL CERTIFICATE IN E-COMMERCE A/B TESTING: A PATHWAY TO SUCCESS IN UK DIGITAL MARKETING
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who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
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