Career Transformation with Professional Certificate in E-commerce A/B Testing: UK Stories

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E-commerce A/B Testing is a crucial skill for businesses to stay competitive in the UK market. With the Professional Certificate in E-commerce A/B Testing, you'll learn how to drive conversions and revenue growth through data-driven decision making.

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About this course

This course is designed for aspiring e-commerce professionals and marketing specialists who want to upskill and reskill in the field of e-commerce. Through real-world case studies and practical exercises, you'll gain hands-on experience in A/B testing and learn how to measure and optimize your e-commerce strategy. Join our community of learners and take the first step towards a career transformation in e-commerce. Explore the course today and discover how to boost your career and business success.

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Course details

• Understanding E-commerce A/B Testing Fundamentals: This unit covers the basics of A/B testing, including its definition, types, and importance in e-commerce. It also introduces key concepts such as hypothesis testing, statistical significance, and p-values. • Data Analysis for E-commerce A/B Testing: In this unit, students learn how to collect, clean, and analyze data for A/B testing. It covers data visualization, statistical analysis, and data interpretation techniques to inform testing decisions. • E-commerce A/B Testing Tools and Software: This unit explores popular A/B testing tools and software used in e-commerce, including Google Optimize, VWO, and Adobe Target. Students learn how to choose the right tool for their testing needs and how to use them effectively. • A/B Testing Strategy and Planning: In this unit, students develop a comprehensive A/B testing strategy and plan, including setting testing goals, identifying key metrics, and creating a testing roadmap. • E-commerce A/B Testing for Conversion Rate Optimization: This unit focuses on using A/B testing for conversion rate optimization (CRO) in e-commerce. Students learn how to identify and test CRO opportunities, measure and analyze results, and implement winning variations. • A/B Testing for E-commerce Personalization: In this unit, students learn how to use A/B testing for e-commerce personalization, including testing personalized product recommendations, content, and offers. • E-commerce A/B Testing for Mobile and Cross-Device: This unit explores the unique challenges and opportunities of A/B testing on mobile and cross-device platforms. Students learn how to test and optimize for mobile and cross-device experiences. • A/B Testing for E-commerce Customer Journey: In this unit, students learn how to use A/B testing to optimize the e-commerce customer journey, including testing checkout processes, cart abandonment, and post-purchase experiences. • E-commerce A/B Testing for ROI and Revenue Growth: This unit focuses on using A/B testing to drive ROI and revenue growth in e-commerce. Students learn how to measure and analyze the financial impact of testing and optimize for revenue growth. • E-commerce A/B Testing for Business Intelligence and Analytics: In this unit, students learn how to use A/B testing to inform business intelligence and analytics in e-commerce, including testing data-driven decisions and optimizing business outcomes.

Career path

**Career Transformation with Professional Certificate in E-commerce A/B Testing: UK Stories**
Career Roles in E-commerce A/B Testing:
  • E-commerce A/B Testing Specialist - Conducts experiments to measure the impact of changes on e-commerce website performance, using tools like Google Optimize and Google Analytics.
  • Digital Marketing Manager - Develops and implements digital marketing strategies, including A/B testing, to drive sales and revenue growth for e-commerce businesses.
  • Data Analyst - E-commerce - Analyzes data to identify trends and insights, using tools like Google Data Studio and Excel, to inform business decisions and optimize e-commerce operations.
  • UX/UI Designer - E-commerce - Designs user-centered experiences for e-commerce websites, using tools like Sketch and Figma, to improve user engagement and conversion rates.
  • E-commerce Product Manager - Oversees the development and launch of new e-commerce products, using data-driven insights to inform product decisions and drive business growth.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CAREER TRANSFORMATION WITH PROFESSIONAL CERTIFICATE IN E-COMMERCE A/B TESTING: UK STORIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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