Bridging the Skills Gap: Professional Certificate in E-commerce A/B Testing in the UK Job Market
-- viewing nowE-commerce A/B Testing is a crucial skill in the UK job market, driving business growth and customer engagement. With the rise of digital commerce, companies are seeking professionals who can bridge the skills gap in E-commerce A/B Testing, leveraging data to inform decisions and optimize online experiences.
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About this course
This Professional Certificate program is designed for marketing professionals, data analysts, and business leaders who want to upskill and reskill in E-commerce A/B Testing, staying ahead in the competitive UK job market.
Learn to design, execute, and analyze A/B tests, driving business success and staying up-to-date with industry trends.
Explore this program further and discover how to bridge the skills gap in E-commerce A/B Testing and boost your career in the UK job market.
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Course details
• Fundamentals of E-commerce A/B Testing: This unit covers the basics of A/B testing, including its definition, types, and importance in e-commerce. It also introduces key concepts such as hypothesis testing, statistical significance, and p-values.
• Data Analysis for E-commerce A/B Testing: In this unit, students learn how to collect, clean, and analyze data for A/B testing. It covers data visualization, data mining, and statistical techniques to extract insights from data.
• Hypothesis Development and Testing: This unit focuses on developing and testing hypotheses in A/B testing. Students learn how to formulate testable hypotheses, design experiments, and interpret results.
• E-commerce A/B Testing Tools and Software: This unit introduces students to popular A/B testing tools and software, including Google Optimize, VWO, and Optimizely. It covers the features, benefits, and limitations of each tool.
• Personalization and Segmentation in E-commerce: In this unit, students learn how to use A/B testing to personalize and segment customer experiences. It covers techniques such as customer segmentation, A/B testing for personalization, and content targeting.
• A/B Testing for Conversion Rate Optimization: This unit focuses on using A/B testing to optimize conversion rates in e-commerce. Students learn how to identify and test variables that impact conversion rates, including CTAs, product pages, and checkout processes.
• E-commerce A/B Testing for Mobile and Web: This unit covers the unique challenges and opportunities of A/B testing for mobile and web e-commerce. Students learn how to design and execute A/B tests for mobile and web platforms.
• Statistical Significance and Sample Size: In this unit, students learn how to calculate statistical significance and determine sample size for A/B testing. It covers the importance of statistical significance, sample size calculation, and power analysis.
• E-commerce A/B Testing for Customer Journey: This unit focuses on using A/B testing to optimize the customer journey in e-commerce. Students learn how to identify and test variables that impact customer journey, including onboarding, retention, and loyalty.
• Measuring and Evaluating A/B Testing Success: This unit covers how to measure and evaluate the success of A/B testing in e-commerce. Students learn how to track key performance indicators (KPIs), calculate return on investment (ROI), and make data-driven decisions.
Career path
**Bridging the Skills Gap: Professional Certificate in E-commerce A/B Testing in the UK Job Market**
**Job Market Trends and Salary Ranges**
**Career Roles and Salary Ranges**
| Role | Salary Range (UK) | Primary Keywords | Secondary Keywords |
|---|---|---|---|
| E-commerce A/B Testing Specialist | £40,000 - £60,000 | A/B testing, e-commerce, digital marketing | Conversion rate optimization, data analysis, statistical testing |
| Digital Marketing Manager | £50,000 - £80,000 | Digital marketing, e-commerce, marketing strategy | SEO, social media marketing, email marketing |
| Data Analyst - E-commerce | £30,000 - £50,000 | Data analysis, e-commerce, data visualization | SQL, data mining, statistical analysis |
| UX/UI Designer | £40,000 - £70,000 | UX/UI design, e-commerce, user experience | Wireframing, prototyping, user research |
| Product Manager | £60,000 - £100,000 | Product management, e-commerce, product development | Agile development, product roadmap, market analysis |
| Business Analyst | £40,000 - £70,000 | Business analysis, e-commerce, business strategy | Requirements gathering, process improvement, business case development |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN E-COMMERCE A/B TESTING IN THE UK JOB MARKET
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Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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