Professional Certificate in E-commerce A/B Testing: A Pathway to Success in UK Retail
-- viewing nowA/B Testing in E-commerce is a crucial skill for UK retailers seeking to boost sales and stay ahead in the competitive market. Our Professional Certificate in E-commerce A/B Testing: A Pathway to Success in UK Retail is designed for professionals looking to enhance their skills in A/B Testing and drive business growth.
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About this course
This course covers the fundamentals of A/B Testing, including hypothesis development, experiment design, and data analysis, as well as best practices for implementation and interpretation.
By the end of this course, learners will be able to design and execute effective A/B Tests to inform business decisions and drive revenue growth.
Take the first step towards becoming an A/B testing expert and explore our course further to discover how to succeed in UK retail.
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Course details
• Understanding the Fundamentals of A/B Testing in E-commerce: This unit covers the basics of A/B testing, including its definition, types, and importance in e-commerce. It also introduces key concepts such as hypothesis testing, statistical significance, and sample size determination.
• Data Analysis and Interpretation for E-commerce A/B Testing: In this unit, students learn how to collect, analyze, and interpret data for A/B testing. It covers data visualization, statistical analysis, and data-driven decision-making in the context of e-commerce.
• E-commerce A/B Testing Tools and Software: This unit explores the various tools and software used for A/B testing in e-commerce, including Google Optimize, VWO, and Adobe Target. Students learn how to choose the right tool for their needs and how to use it effectively.
• A/B Testing Strategy and Planning in E-commerce: Here, students learn how to develop a comprehensive A/B testing strategy and plan for their e-commerce business. It covers goal setting, hypothesis development, and test prioritization.
• E-commerce A/B Testing for Conversion Rate Optimization (CRO): In this unit, students focus on using A/B testing for CRO, including techniques for improving website usability, reducing bounce rates, and increasing sales.
• A/B Testing for E-commerce Personalization: This unit explores the use of A/B testing for personalization in e-commerce, including techniques for segmenting customers, creating targeted offers, and improving customer experience.
• E-commerce A/B Testing for Mobile and Cross-Device Optimization: Here, students learn how to use A/B testing to optimize e-commerce experiences for mobile and cross-device users, including techniques for improving mobile usability and reducing cart abandonment rates.
• A/B Testing for E-commerce Email Marketing and Automation: In this unit, students learn how to use A/B testing to optimize email marketing campaigns and automate email workflows in e-commerce, including techniques for improving email open rates and click-through rates.
• E-commerce A/B Testing for Customer Journey Mapping and Analysis: This unit covers the use of A/B testing to map and analyze customer journeys in e-commerce, including techniques for identifying pain points, improving customer experience, and increasing customer loyalty.
• A/B Testing for E-commerce ROI and Return on Ad Spend (ROAS) Optimization: Here, students learn how to use A/B testing to optimize ROI and ROAS in e-commerce, including techniques for improving ad targeting, reducing ad spend, and increasing revenue.
Career path
**Professional Certificate in E-commerce A/B Testing: A Pathway to Success in UK Retail**
**Career Roles and Statistics**
| Role | Job Market Trend | Salary Range | Skill Demand |
|---|---|---|---|
| E-commerce A/B Testing Analyst | High demand (40%) | £35,000 - £50,000 | Statistical analysis, data interpretation |
| Conversion Rate Optimisation Specialist | Medium demand (30%) | £30,000 - £45,000 | UX design, data-driven decision making |
| Customer Journey Mapping Expert | Low demand (20%) | £25,000 - £40,000 | Customer experience, user research |
| Personalisation and Recommendation Specialist | High demand (50%) | £40,000 - £60,000 | Machine learning, data science |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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PROFESSIONAL CERTIFICATE IN E-COMMERCE A/B TESTING: A PATHWAY TO SUCCESS IN UK RETAIL
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who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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