Bridging the Skills Gap: Professional Certificate in E-commerce Retargeting Strategies in the UK Job Market
-- viewing nowE-commerce Retargeting Strategies are crucial in the UK job market to bridge the skills gap and stay ahead of the competition. With the rise of digital marketing, businesses are looking for professionals who can develop and implement effective retargeting campaigns to increase conversions and revenue.
6,390+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
This Professional Certificate in E-commerce Retargeting Strategies is designed for marketing professionals, entrepreneurs, and small business owners who want to upskill and reskill in this in-demand area.
Learn how to create and execute successful retargeting strategies, leveraging data and analytics to drive business growth and improve customer engagement.
Upon completion, you'll be equipped with the knowledge and skills to bridge the skills gap and take your career to the next level.
Explore this course further and discover how to stay ahead in the UK job market: Learn More
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Understanding E-commerce Retargeting Strategies: This unit covers the fundamentals of retargeting, including its definition, benefits, and types (e.g., email retargeting, social media retargeting, and display retargeting). It also explores the role of retargeting in the UK job market, particularly in the e-commerce industry.
• Digital Marketing Fundamentals: This unit provides a comprehensive overview of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It helps students understand how retargeting fits into the broader digital marketing landscape.
• E-commerce Platform Analysis: This unit focuses on the analysis of popular e-commerce platforms, such as Shopify, Magento, and WooCommerce. Students learn how to integrate retargeting strategies with these platforms to enhance customer engagement and conversion rates.
• Retargeting Ad Creative Development: In this unit, students learn how to develop effective ad creatives for retargeting campaigns, including image and video ads, email templates, and social media posts. They also explore how to use data and analytics to optimize ad performance.
• Data-Driven Retargeting Strategies: This unit delves into the world of data analysis, teaching students how to collect, analyze, and interpret data to inform retargeting strategies. Students learn how to use tools like Google Analytics and Adobe Campaign to measure campaign performance and make data-driven decisions.
• Email Retargeting Strategies: This unit focuses on email retargeting, covering topics such as email list segmentation, email content creation, and email automation. Students learn how to use email retargeting to re-engage customers and drive conversions.
• Social Media Retargeting Strategies: In this unit, students learn how to use social media platforms like Facebook, Instagram, and LinkedIn to retarget customers. They explore how to create social media ad campaigns, manage social media budgets, and measure social media campaign performance.
• Display Retargeting Strategies: This unit covers display retargeting, including the use of display ads, banner ads, and native ads. Students learn how to use display retargeting to reach customers across multiple devices and platforms.
• Retargeting Campaign Measurement and Optimization: This unit teaches students how to measure and optimize retargeting campaigns using metrics such as conversion rates, click-through rates, and return on ad spend (ROAS). Students learn how to use data and analytics to make informed decisions and improve campaign performance.
• Advanced Retargeting Strategies: In this unit, students learn about advanced retargeting strategies, including the use of artificial intelligence (AI) and machine learning (ML) to personalize retargeting campaigns. They also explore how to use retargeting in conjunction with other marketing channels, such as influencer marketing and content marketing.
Career path
Key Career Roles:
- E-commerce Retargeting Specialist - Develops and implements retargeting strategies to increase e-commerce sales and conversions.
- Digital Marketing Manager - Oversees digital marketing campaigns, including email marketing, social media, and search engine optimization (SEO).
- E-commerce Manager - Responsible for the overall strategy and operations of an e-commerce business, including product management and logistics.
- Data Analyst - Analyzes data to inform business decisions, including sales trends, customer behavior, and marketing effectiveness.
- SEO Specialist - Optimizes website content and structure to improve search engine rankings and drive organic traffic.
- E-commerce Retargeting Specialist - £30,000 - £50,000 per annum.
- Digital Marketing Manager - £40,000 - £70,000 per annum.
- E-commerce Manager - £50,000 - £90,000 per annum.
- Data Analyst - £25,000 - £45,000 per annum.
- SEO Specialist - £20,000 - £40,000 per annum.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Debug: False
Course fee
MOST POPULAR
Fast Track
GBP £140
Complete in 1 month
Accelerated Learning Path
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
Standard Mode
GBP £90
Complete in 2 months
Flexible Learning Pace
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
What's included in both plans:
- Full course access
- Digital certificate
- Course materials
All-Inclusive Pricing • No hidden fees or additional costs
Get course information
Earn a career certificate
BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN E-COMMERCE RETARGETING STRATEGIES IN THE UK JOB MARKET
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
