Professional Certificate in E-commerce Retargeting Strategies: A UK Perspective on Success

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E-commerce Retargeting Strategies is a crucial aspect of online marketing, helping businesses in the UK to recover lost sales and boost revenue. Through this Professional Certificate, learners will gain a comprehensive understanding of retargeting strategies and how to implement them effectively in their e-commerce operations.

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About this course

Key topics covered include: Understanding customer behavior and preferences Developing targeted advertising campaigns Measuring and optimizing retargeting performance By the end of this course, learners will be equipped with the knowledge and skills to create and execute successful retargeting strategies that drive sales and growth. Explore this course further and discover how to take your e-commerce business to the next level.

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Course details

• Understanding the Fundamentals of E-commerce Retargeting Strategies: This unit covers the basics of retargeting, including its definition, types, and benefits. It also explores the importance of retargeting in the UK e-commerce market. • Identifying Target Audiences: In this unit, students learn how to identify and segment their target audience based on demographics, behavior, and preferences. This includes understanding customer journey mapping and creating buyer personas. • E-commerce Retargeting Channels: This unit delves into the various retargeting channels available, including email, social media, search, and display advertising. Students learn how to choose the most effective channels for their business. • E-commerce Retargeting Strategies: This unit focuses on developing effective retargeting strategies, including creating compelling ad copy, selecting relevant images, and setting up retargeting campaigns. Students learn how to measure and optimize their retargeting efforts. • E-commerce Retargeting Tools and Technologies: In this unit, students learn about the various tools and technologies used in e-commerce retargeting, including retargeting platforms, data management platforms, and analytics tools. • E-commerce Retargeting and Data Protection: This unit covers the importance of data protection in e-commerce retargeting, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. • E-commerce Retargeting and Customer Experience: In this unit, students learn how to create a seamless customer experience through retargeting, including personalization, relevance, and timing. • E-commerce Retargeting and Conversion Rate Optimization: This unit focuses on using retargeting to optimize conversion rates, including A/B testing, landing page optimization, and retargeting campaign optimization. • E-commerce Retargeting and ROI Measurement: In this unit, students learn how to measure the return on investment (ROI) of retargeting campaigns, including setting up tracking, analyzing data, and making data-driven decisions. • E-commerce Retargeting and Industry Trends: This unit covers the latest trends and innovations in e-commerce retargeting, including the use of artificial intelligence, machine learning, and voice search.

Career path

**Professional Certificate in E-commerce Retargeting Strategies: A UK Perspective on Success** **Career Roles and Salary Ranges in the UK**
Role Salary Range (GBP) Job Market Trend
E-commerce Retargeting Specialist £35,000 - £50,000 High demand, 20% growth rate
Digital Marketing Manager £40,000 - £60,000 Stable demand, 5% growth rate
Conversion Rate Optimisation (CRO) Specialist £30,000 - £45,000 High demand, 25% growth rate
Google Analytics Specialist £25,000 - £40,000 Stable demand, 10% growth rate
Pay-Per-Click (PPC) Specialist £25,000 - £40,000 High demand, 20% growth rate

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

E-commerce Analysis Retargeting Strategies UK Market Knowledge Digital Advertising

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PROFESSIONAL CERTIFICATE IN E-COMMERCE RETARGETING STRATEGIES: A UK PERSPECTIVE ON SUCCESS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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