Bridging the Skills Gap: Professional Certificate in E-commerce Retargeting Strategies in the UK
-- viewing nowE-commerce Retargeting Strategies in the UK: Bridging the Skills Gap Are you a marketing professional looking to enhance your skills in e-commerce retargeting strategies? This professional certificate program is designed to equip you with the knowledge and skills needed to succeed in the UK's competitive e-commerce market. Through a combination of online learning and practical exercises, you'll learn how to: • Develop effective retargeting campaigns • Utilize data analytics to drive business growth • Stay up-to-date with the latest industry trends and best practices By completing this program, you'll be able to bridge the skills gap and take your e-commerce marketing career to the next level.
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Ready to boost your skills and stay ahead in the industry? Explore the program further and discover how to succeed in e-commerce retargeting strategies.
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Course details
• Understanding E-commerce Retargeting Strategies: This unit will cover the fundamentals of retargeting, including its definition, benefits, and types (e.g., email retargeting, social media retargeting, and display retargeting). Students will learn how to create effective retargeting campaigns to increase conversions and revenue.
• E-commerce Retargeting Platforms and Tools: In this unit, students will explore popular retargeting platforms and tools, such as Google Ads, Facebook Ads, and AdRoll. They will learn how to choose the right platform for their business needs and how to set up and optimize retargeting campaigns.
• Data-Driven Retargeting Strategies: This unit will focus on the importance of data in retargeting, including customer segmentation, behavior-based targeting, and lookalike targeting. Students will learn how to collect and analyze data to create targeted retargeting campaigns that drive results.
• E-commerce Retargeting Ad Creative Best Practices: In this unit, students will learn how to create effective ad creative for retargeting campaigns, including ad copywriting, image and video selection, and landing page optimization. They will also learn how to test and optimize ad creative for better performance.
• Measuring and Optimizing Retargeting Campaigns: This unit will cover the key metrics for measuring retargeting campaign success, including conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). Students will learn how to set up and track key performance indicators (KPIs) and how to optimize campaigns for better results.
• E-commerce Retargeting and Customer Journey Mapping: In this unit, students will learn how to map the customer journey and identify opportunities for retargeting. They will also learn how to create targeted retargeting campaigns that align with the customer journey and drive conversions.
• Retargeting and E-commerce Email Marketing: This unit will explore the relationship between retargeting and email marketing, including how to use email retargeting to drive conversions and revenue. Students will learn how to create effective email retargeting campaigns that drive results.
• E-commerce Retargeting and Social Media Marketing: In this unit, students will learn how to use social media retargeting to drive conversions and revenue. They will also learn how to create targeted social media retargeting campaigns that align with their business goals.
• Advanced E-commerce Retargeting Strategies: This unit will cover advanced retargeting strategies, including retargeting for abandoned carts, retargeting for product recommendations, and retargeting for customer loyalty programs. Students will learn how to create targeted retargeting campaigns that drive results and increase customer loyalty.
• E-commerce Retargeting and Artificial Intelligence (AI): In this unit, students will learn how to use AI and machine learning to optimize retargeting campaigns and improve results. They will also learn how to use AI-powered tools to automate retargeting tasks and improve efficiency.
Career path
**Bridging the Skills Gap: Professional Certificate in E-commerce Retargeting Strategies in the UK**
**Job Market Trends and Salary Ranges**
**Career Roles and Salary Ranges in the UK**
| Role | Salary Range (GBP) | Primary Keywords | Secondary Keywords |
|---|---|---|---|
| E-commerce Retargeting Specialist | £40,000 - £60,000 | e-commerce retargeting, digital marketing, online advertising | retargeting, e-commerce, marketing, advertising, online |
| Digital Marketing Manager | £60,000 - £90,000 | digital marketing, e-commerce, online advertising, marketing strategy | marketing, advertising, online, e-commerce, digital |
| E-commerce Manager | £50,000 - £80,000 | e-commerce, online retail, digital marketing, e-commerce strategy | retail, e-commerce, online, digital, marketing |
| Data Analyst | £30,000 - £50,000 | data analysis, e-commerce, digital marketing, data science | data, analysis, science, e-commerce, digital |
| SEO Specialist | £25,000 - £40,000 | SEO, e-commerce, digital marketing, search engine optimization | search, engine, optimization, e-commerce, digital |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN E-COMMERCE RETARGETING STRATEGIES IN THE UK
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who has completed a programme at
London School of International Business (LSIB)
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05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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