Advancing in E-commerce with Professional Certificate in E-commerce Retargeting Strategies: UK Case Studies
-- viewing nowE-commerce Retargeting Strategies is a crucial aspect of online business growth. With the rise of digital marketing, e-commerce retargeting has become a vital tool for businesses to re-engage potential customers and increase conversions.
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About this course
This Professional Certificate in E-commerce Retargeting Strategies explores UK case studies, providing learners with practical knowledge on how to implement effective retargeting campaigns.
Through interactive modules and real-world examples, learners will gain insights into:
• Retargeting strategies for e-commerce businesses
• UK market trends and consumer behavior
• Measuring campaign success and optimizing for better results
Join our course and discover how to boost your e-commerce sales with expert-led training and hands-on experience.
Enroll now and take the first step towards mastering e-commerce retargeting strategies!
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Course details
• Understanding E-commerce Retargeting Strategies: This unit covers the fundamentals of retargeting, including its definition, benefits, and types (e.g., email, social media, display ads). It also explores the importance of retargeting in the UK e-commerce market.
• E-commerce Customer Journey Mapping: This unit helps learners understand the customer's buying process, from awareness to conversion, and how retargeting fits into this journey. It also covers the role of data and analytics in optimizing the customer experience.
• Retargeting Ad Platforms and Tools: This unit introduces learners to popular retargeting ad platforms and tools, such as Google Ads, Facebook Ads, and AdRoll. It covers the features, pricing, and use cases for each platform.
• E-commerce Retargeting Strategies for UK Case Studies: This unit delves into real-world examples of successful retargeting campaigns in the UK e-commerce market. It analyzes the strategies, tactics, and results of these campaigns, providing insights for learners to apply to their own businesses.
• Measuring and Optimizing Retargeting Campaigns: This unit focuses on the metrics and KPIs used to evaluate retargeting campaign performance, such as conversion rates, return on ad spend (ROAS), and customer lifetime value (CLV). It also covers A/B testing and optimization techniques to improve campaign effectiveness.
• E-commerce Retargeting and Data-Driven Decision Making: This unit explores the role of data and analytics in informing retargeting strategies. It covers data sources, such as customer behavior, purchase history, and demographic data, and how to use data to make data-driven decisions.
• Retargeting and Customer Segmentation: This unit covers the importance of segmenting customers based on their behavior, preferences, and demographics. It explores how to use retargeting to target specific customer segments and improve campaign effectiveness.
• E-commerce Retargeting and Email Marketing: This unit examines the relationship between retargeting and email marketing. It covers best practices for using email retargeting, including email list segmentation, subject line optimization, and call-to-action (CTA) design.
• Retargeting and Social Media Advertising: This unit delves into the role of social media in retargeting campaigns. It covers the benefits and challenges of using social media platforms, such as Facebook and Instagram, for retargeting.
• E-commerce Retargeting and Budgeting: This unit focuses on the financial aspects of retargeting campaigns, including budgeting, ROI, and cost per acquisition (CPA). It provides guidance on how to allocate budget effectively and measure campaign ROI.
Career path
| Role | Demand | Salary Range (GBP) | Job Market Trend |
|---|---|---|---|
| E-commerce Retargeting Specialist | 80% | £30,000 - £50,000 | Growing |
| Digital Marketing Manager | 70% | £40,000 - £70,000 | Stable |
| Data Analyst - E-commerce | 90% | £25,000 - £40,000 | Increasing |
| E-commerce Strategist | 85% | £35,000 - £60,000 | Growing |
| SEO Specialist | 75% | £25,000 - £40,000 | Stable |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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ADVANCING IN E-COMMERCE WITH PROFESSIONAL CERTIFICATE IN E-COMMERCE RETARGETING STRATEGIES: UK CASE STUDIES
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who has completed a programme at
London School of Planning and Management
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05 May 2025
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