How Professional Certificate in Introduction to Google Analytics Transformed My Career in Data Analysis

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Google Analytics transformed my career in data analysis by providing me with the skills to measure website and app performance. With a Professional Certificate in Introduction to Google Analytics, I gained hands-on experience in tracking user behavior, analyzing data, and making data-driven decisions.

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About this course

This certification helped me to improve my data analysis skills and stay up-to-date with the latest industry trends and best practices. Whether you're a marketer, analyst, or business owner, this certification can help you to unlock the power of data and drive business growth. Ready to take your career to the next level? Explore the Professional Certificate in Introduction to Google Analytics and discover a world of opportunities in data analysis.

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Course details

• Understanding Google Analytics Fundamentals: This unit covers the basics of Google Analytics, including its features, benefits, and how it can be used to measure website and app performance. • Setting Up Google Analytics: Learn how to set up and configure Google Analytics, including creating and managing accounts, properties, and views. • Tracking Website and App Data: Understand how to track website and app data, including page views, sessions, bounce rates, and conversion rates. • Data Analysis and Interpretation: Develop skills in data analysis and interpretation, including how to use Google Analytics reports and dashboards to gain insights into website and app performance. • Google Analytics 4 (GA4) and Universal Analytics: Learn about the differences between Google Analytics 4 and Universal Analytics, and how to use both platforms to measure website and app performance. • Data Visualization and Reporting: Understand how to use data visualization tools and techniques to present insights and findings from Google Analytics data. • Google Tag Manager (GTM) and Event Tracking: Learn how to use Google Tag Manager to track events and implement tags on websites and apps. • Data Quality and Validation: Develop skills in ensuring data quality and validity, including how to identify and resolve data discrepancies and errors. • Google Analytics Certification: Prepare for the Google Analytics certification exam by learning about the exam format, content, and requirements. • Career Development in Data Analysis: Understand how to leverage Google Analytics skills to advance your career in data analysis, including how to communicate insights and findings to stakeholders.

Career path

**How Professional Certificate in Introduction to Google Analytics Transformed My Career in Data Analysis** **Career Roles and Statistics**
Role Job Market Trend Salary Range (UK) Skill Demand
Data Analyst High demand (34% growth rate) £25,000 - £40,000 per annum Excellent
Business Analyst Stable demand (10% growth rate) £30,000 - £50,000 per annum Good
Marketing Analyst High demand (28% growth rate) £25,000 - £40,000 per annum Excellent
Operations Analyst Stable demand (8% growth rate) £20,000 - £35,000 per annum Good

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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HOW PROFESSIONAL CERTIFICATE IN INTRODUCTION TO GOOGLE ANALYTICS TRANSFORMED MY CAREER IN DATA ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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