Advancing in E-Commerce with Professional Certificate in Introduction to Google Analytics

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E-Commerce professionals seeking to boost their online business performance can now advance their skills with our Professional Certificate in Introduction to Google Analytics. This comprehensive program is designed for e-commerce enthusiasts, digital marketers, and business owners who want to leverage the power of Google Analytics to drive informed decision-making and optimize their online presence.

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About this course

Through this certificate program, learners will gain hands-on experience with Google Analytics, learning how to track website traffic, analyze user behavior, and measure the effectiveness of their marketing campaigns. By mastering the fundamentals of Google Analytics, e-commerce professionals can unlock new opportunities for growth, improve customer engagement, and stay ahead of the competition. Ready to take your e-commerce skills to the next level? Explore our Professional Certificate in Introduction to Google Analytics and discover a world of possibilities.

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Course details

• Understanding Google Analytics Fundamentals: This unit covers the basics of Google Analytics, including setting up and configuring the platform, understanding data collection, and navigating the interface. It's essential for e-commerce professionals to grasp these concepts to effectively track and analyze website data. • Setting Up and Configuring Google Analytics: In this unit, you'll learn how to set up and configure Google Analytics for your e-commerce website, including creating and managing accounts, properties, and views. This is crucial for accurate data collection and analysis. • E-commerce Tracking and Goal Setup: This unit focuses on setting up e-commerce tracking and goals in Google Analytics, including product tracking, transaction tracking, and goal setup. Understanding how to track and measure e-commerce metrics is vital for optimizing online sales and revenue. • Data Analysis and Reporting: In this unit, you'll learn how to analyze and report on Google Analytics data, including creating custom reports, dashboards, and segments. This skill is essential for making data-driven decisions and optimizing e-commerce strategies. • Google Analytics 4 (GA4) and E-commerce: This unit covers the latest version of Google Analytics, GA4, and its features and benefits for e-commerce professionals. Understanding GA4 and its e-commerce capabilities is crucial for staying ahead in the industry. • E-commerce Conversion Rate Optimization: This unit focuses on using Google Analytics to optimize e-commerce conversion rates, including identifying and addressing bottlenecks, improving user experience, and increasing sales. • Google Tag Manager (GTM) and E-commerce: In this unit, you'll learn how to use Google Tag Manager to manage and deploy tags, including e-commerce tracking and goal setup. GTM is a powerful tool for e-commerce professionals to streamline and optimize their tracking and analysis. • Google Analytics and E-commerce Data Visualization: This unit covers how to effectively visualize and communicate e-commerce data using Google Analytics, including creating custom dashboards, reports, and visualizations. • Advanced Google Analytics and E-commerce Techniques: In this unit, you'll learn advanced techniques for using Google Analytics in e-commerce, including using machine learning, predictive analytics, and data modeling to drive business decisions. • Google Analytics and E-commerce Security and Compliance: This unit focuses on ensuring the security and compliance of Google Analytics in e-commerce, including data protection, GDPR, and CCPA regulations. Understanding these regulations is essential for e-commerce professionals to avoid data breaches and penalties.

Career path

**Advancing in E-Commerce with Professional Certificate in Introduction to Google Analytics** **Career Roles in E-Commerce Analytics**
Role Job Market Trends Salary Range (UK) Skill Demand
E-Commerce Analyst High demand for data-driven insights in e-commerce £40,000 - £60,000 per annum Strong analytical and problem-solving skills
Digital Marketing Specialist Growing need for digital marketing expertise in e-commerce £30,000 - £50,000 per annum Proficiency in Google Analytics and marketing automation tools
Business Intelligence Developer Increasing demand for data visualization and reporting in e-commerce £50,000 - £80,000 per annum Expertise in data visualization tools like Google Charts
Web Analytics Specialist High demand for web analytics expertise in e-commerce £40,000 - £60,000 per annum Proficiency in Google Analytics and web analytics tools

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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ADVANCING IN E-COMMERCE WITH PROFESSIONAL CERTIFICATE IN INTRODUCTION TO GOOGLE ANALYTICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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