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• Understanding User Needs and Behaviours in E-commerce
Understanding the needs and behaviours of e-commerce users is crucial for creating effective user experiences. This unit will cover the importance of user research, user personas, and user journey mapping in the context of e-commerce.
• E-commerce User Experience Design Principles
This unit will cover the fundamental principles of user experience design, including user-centred design, intuitive navigation, and accessibility. Students will learn how to apply these principles to create user-friendly e-commerce experiences.
• E-commerce Platform and Tool Selection
With numerous e-commerce platforms and tools available, selecting the right ones can be overwhelming. This unit will provide an overview of popular e-commerce platforms, such as Shopify and Magento, and discuss the factors to consider when selecting the right tools for your e-commerce project.
• User Interface (UI) Design for E-commerce
This unit will focus on the visual aspects of e-commerce user experience, including typography, colour schemes, and imagery. Students will learn how to create visually appealing and effective UI designs for e-commerce websites.
• User Experience (UX) Research Methods
Conducting user research is essential for understanding user needs and behaviours. This unit will cover various UX research methods, including user interviews, surveys, and usability testing, and discuss how to apply these methods in the context of e-commerce.
• E-commerce User Experience Strategy and Planning
Developing a user experience strategy and plan is critical for creating effective e-commerce experiences. This unit will cover the importance of setting clear goals and objectives, conducting user research, and creating a user experience plan that aligns with business objectives.
• E-commerce Accessibility and Inclusive Design
Ensuring that e-commerce websites are accessible and inclusive is not only a legal requirement but also a moral obligation. This unit will cover the importance of accessibility and inclusive design, and provide guidance on how to create accessible e-commerce experiences.
• E-commerce User Experience Testing and Evaluation
Testing and evaluating e-commerce user experiences is crucial for identifying areas for improvement and measuring the effectiveness of user experience design. This unit will cover various testing and evaluation methods, including usability testing and A/B testing.
• E-commerce Analytics and Performance Metrics
Understanding how users interact with e-commerce websites is critical for measuring the effectiveness of user experience design. This unit will cover the importance of analytics and performance metrics, and provide guidance on how to use data to inform user experience design decisions.
• E-commerce User Experience Case Studies
This unit will provide real-world examples of e-commerce user experience design in action. Students will learn from case studies and gain insights into how to apply user experience design principles to create effective e-commerce experiences.