Bridging the Skills Gap: Professional Certificate in E-commerce Analytics Case Study
-- viewing nowE-commerce Analytics is a crucial skill for businesses to stay competitive in today's digital landscape. With the rise of online shopping, companies need professionals who can collect, analyze, and interpret data to make informed decisions.
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About this course
This Professional Certificate in E-commerce Analytics case study bridges the skills gap by providing learners with hands-on experience in:
• Data collection and analysis
• Performance metrics and benchmarking
• Customer behavior and segmentation
• A/B testing and experimentation
By mastering these skills, learners can drive business growth, improve customer experience, and stay ahead of the competition.
Explore this case study and discover how to become an e-commerce analytics expert.
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Course details
• Data Analysis Fundamentals: This unit covers the essential concepts and techniques of data analysis, including data visualization, statistical inference, and data mining. It provides a solid foundation for understanding and working with data in e-commerce analytics.
• E-commerce Data Sources: This unit explores the various data sources available in e-commerce, including website logs, customer databases, and social media platforms. It helps learners understand how to collect, process, and integrate data from different sources.
• Descriptive Analytics: This unit focuses on the application of descriptive analytics techniques, such as summary statistics, data visualization, and trend analysis, to understand customer behavior and preferences.
• Predictive Analytics: This unit delves into the world of predictive analytics, covering techniques such as regression analysis, decision trees, and clustering. It helps learners develop models to forecast customer behavior and make informed business decisions.
• E-commerce Analytics Tools: This unit introduces learners to popular e-commerce analytics tools, including Google Analytics, Adobe Analytics, and Mixpanel. It provides hands-on experience with these tools and helps learners understand their capabilities and limitations.
• E-commerce Business Metrics: This unit covers the essential business metrics used in e-commerce, including conversion rates, average order value, and customer lifetime value. It helps learners understand how to measure and analyze business performance.
• Customer Segmentation: This unit focuses on customer segmentation techniques, including clustering, decision trees, and RFM analysis. It helps learners develop targeted marketing strategies and improve customer engagement.
• A/B Testing and Experimentation: This unit covers the principles and practices of A/B testing and experimentation in e-commerce. It helps learners design and execute experiments to measure the impact of different variables on customer behavior.
• E-commerce Strategy and Planning: This unit explores the strategic and planning aspects of e-commerce analytics, including setting business goals, developing marketing strategies, and allocating resources.
• Case Study and Project Development: This unit provides learners with the opportunity to apply their knowledge and skills to a real-world case study or project. It helps learners develop a comprehensive e-commerce analytics plan and present their findings to stakeholders.
Career path
**Bridging the Skills Gap: Professional Certificate in E-commerce Analytics Case Study**
**E-commerce Analytics Career Roles and Salary Ranges in the UK**
| Role | Salary Range (GBP) |
|---|---|
| E-commerce Analyst - Responsible for analyzing customer behavior and sales data to inform business decisions. | £30,000 - £45,000 |
| Business Intelligence Developer - Designs and develops data visualizations and reports to support business strategy. | £40,000 - £60,000 |
| Marketing Data Analyst - Analyzes customer data to inform marketing campaigns and measure their effectiveness. | £25,000 - £40,000 |
| Senior E-commerce Manager - Oversees the development and implementation of e-commerce strategies to drive business growth. | £60,000 - £90,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN E-COMMERCE ANALYTICS CASE STUDY
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who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
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