From Classroom to Career: Professional Certificate in Customer Relationship Management for E-commerce in the UK E-commerce Sector

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Customer Relationship Management is a crucial aspect of the UK e-commerce sector, driving business growth and customer satisfaction. From Classroom to Career: Professional Certificate in Customer Relationship Management for E-commerce is designed to equip learners with the skills and knowledge required to succeed in this field.

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About this course

This comprehensive program covers key areas such as: • CRM software implementation and management • Customer engagement strategies and tactics • Relationship building and customer retention • Analytics and reporting for informed decision-making Whether you're a business owner, marketer, or sales professional, this program will help you develop the skills and confidence to excel in the UK e-commerce sector. Take the first step towards a successful career in Customer Relationship Management. Explore the program further and discover how you can drive business growth and customer satisfaction.

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Course details

• Understanding the E-commerce Landscape in the UK: This unit will provide an overview of the UK e-commerce sector, including its size, growth, and trends. It will also cover the key players, market segments, and consumer behavior. • Customer Relationship Management (CRM) Fundamentals: This unit will introduce the concept of CRM and its importance in e-commerce. It will cover the key principles, benefits, and challenges of implementing a CRM strategy. • E-commerce Customer Journey Mapping: This unit will teach learners how to map the customer journey, identifying key touchpoints and pain points. It will also cover how to use customer journey mapping to inform CRM strategies. • Data-Driven Decision Making in E-commerce: This unit will cover the importance of data in e-commerce, including data collection, analysis, and interpretation. It will also cover how to use data to inform CRM strategies and measure their effectiveness. • E-commerce CRM Tools and Technologies: This unit will introduce learners to the key CRM tools and technologies used in e-commerce, including customer service software, marketing automation platforms, and sales force automation systems. • Building a Customer-Centric E-commerce Business: This unit will cover the importance of customer-centricity in e-commerce and how to build a customer-centric business model. It will also cover how to use CRM to deliver exceptional customer experiences. • E-commerce Customer Segmentation and Profiling: This unit will teach learners how to segment and profile customers, including how to use demographic, behavioral, and transactional data to create customer personas. • E-commerce CRM Strategy Development: This unit will cover how to develop a CRM strategy that aligns with business objectives and meets customer needs. It will also cover how to measure the effectiveness of a CRM strategy. • E-commerce Customer Engagement and Retention: This unit will cover the importance of customer engagement and retention in e-commerce and how to use CRM to deliver personalized experiences and build customer loyalty. • Measuring and Evaluating E-commerce CRM Performance: This unit will cover how to measure and evaluate the effectiveness of a CRM strategy, including key performance indicators (KPIs) and metrics.

Career path

**From Classroom to Career: Professional Certificate in Customer Relationship Management for E-commerce in the UK E-commerce Sector** **Career Roles and Statistics**
Role Percentage
Customer Success Manager - Responsible for ensuring customer satisfaction and retention through effective communication and issue resolution. 25%
Account Manager - Focuses on building and maintaining strong relationships with existing customers to drive sales and revenue growth. 30%
Customer Service Representative - Provides timely and effective support to customers through various channels, including phone, email, and chat. 20%
Business Development Manager - Identifies new business opportunities and develops strategies to drive growth and expansion. 25%

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
FROM CLASSROOM TO CAREER: PROFESSIONAL CERTIFICATE IN CUSTOMER RELATIONSHIP MANAGEMENT FOR E-COMMERCE IN THE UK E-COMMERCE SECTOR
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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