Bridging the Skills Gap: Professional Certificate in Customer Relationship Management for E-commerce in the UK Job Market

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Bridging the Skills Gap in Customer Relationship Management (CRM) for E-commerce in the UK Job Market Are you an e-commerce professional looking to enhance your skills in CRM and stay ahead in the competitive UK job market? This Professional Certificate in Customer Relationship Management for E-commerce is designed to equip you with the knowledge and expertise needed to succeed in this field. Through this program, you will learn how to build strong customer relationships, leverage CRM tools, and drive business growth in the e-commerce industry.

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About this course

You will gain hands-on experience with industry-leading CRM software and develop a deep understanding of customer-centric strategies. By completing this course, you will be able to bridge the skills gap and take your career to the next level. Don't miss out on this opportunity to upskill and reskill in CRM for e-commerce. Explore this program further and discover how it can help you achieve your career goals.

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Course details

• Understanding E-commerce Customer Behaviour and Preferences This unit focuses on analyzing customer behavior, preferences, and pain points to develop effective customer relationship management (CRM) strategies in the UK e-commerce market. • Digital Marketing Fundamentals for E-commerce This unit covers the essential digital marketing skills required for e-commerce, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. • CRM Software and Tools for E-commerce This unit explores the various CRM software and tools available for e-commerce businesses, including Salesforce, HubSpot, and Zoho, and how to implement them effectively. • Customer Journey Mapping and Analysis This unit teaches students how to create customer journey maps and analyze customer interactions to identify areas for improvement and optimize the customer experience. • Data-Driven Decision Making in E-commerce This unit focuses on using data analytics and business intelligence tools to make informed decisions in e-commerce, including data visualization, reporting, and metrics analysis. • E-commerce Customer Service and Support This unit covers the essential skills required for providing excellent customer service and support in e-commerce, including communication, problem-solving, and conflict resolution. • Personalization and Segmentation in E-commerce This unit explores the strategies and techniques for personalizing and segmenting customer interactions in e-commerce, including email marketing, content marketing, and loyalty programs. • E-commerce Analytics and Reporting This unit teaches students how to collect, analyze, and report e-commerce data, including metrics such as conversion rates, average order value, and customer retention. • Social Media Marketing for E-commerce This unit covers the essential skills required for social media marketing in e-commerce, including content creation, engagement, and paid advertising. • E-commerce CRM Strategy and Implementation This unit focuses on developing and implementing a comprehensive CRM strategy for e-commerce businesses, including setting goals, identifying key performance indicators (KPIs), and measuring success.

Career path

Role Primary Keywords Secondary Keywords Description
Customer Relationship Manager Customer Relationship Management, CRM, E-commerce Customer Service, Relationship Building, Communication Develop and maintain strong relationships with customers to drive sales and revenue growth.
E-commerce Specialist E-commerce, Online Sales, Digital Marketing Web Development, Online Store Management, Marketing Manage and optimize online sales channels to increase revenue and customer engagement.
Digital Marketing Manager Digital Marketing, Online Advertising, Social Media Marketing Strategy, Brand Awareness, Lead Generation Develop and execute digital marketing strategies to drive brand awareness and lead generation.
Sales and Marketing Coordinator Sales, Marketing, Customer Service Communication, Relationship Building, Data Analysis Support sales and marketing teams with administrative tasks, data analysis, and customer communication.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN CUSTOMER RELATIONSHIP MANAGEMENT FOR E-COMMERCE IN THE UK JOB MARKET
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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