Alumni Insights: Professional Certificate in Customer Relationship Management for E-commerce in the UK
-- viewing nowCustomer Relationship Management is a crucial aspect of e-commerce success in the UK. Alumni Insights' Professional Certificate in Customer Relationship Management for E-commerce is designed to equip professionals with the skills and knowledge needed to build and maintain strong customer relationships.
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About this course
This comprehensive program covers key areas such as customer engagement, data analysis, and personalization to help learners develop effective CRM strategies.
Whether you're a marketing manager, sales professional, or e-commerce entrepreneur, this program will help you stay ahead in the competitive UK market.
Take the first step towards transforming your customer relationships and business outcomes. Explore the program further and discover how Alumni Insights can help you achieve your goals.
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Course details
• Understanding E-commerce Customer Behaviour: This unit will cover the importance of understanding customer needs, preferences, and pain points in the e-commerce industry. Students will learn how to gather and analyze customer data to create effective customer personas.
• Customer Relationship Management (CRM) Fundamentals: This unit will introduce students to the basics of CRM, including its definition, benefits, and key features. Students will learn how to implement a CRM system in an e-commerce business and how to measure its effectiveness.
• E-commerce Sales Funnel and Conversion Rate Optimisation: In this unit, students will learn how to create a sales funnel that converts website visitors into paying customers. They will also learn how to optimize the sales funnel for maximum conversion rates.
• Customer Journey Mapping and Experience Design: This unit will teach students how to map the customer journey and design a seamless customer experience across all touchpoints. Students will learn how to identify pain points and areas for improvement in the customer journey.
• Data-Driven Decision Making in E-commerce: This unit will cover the importance of data-driven decision making in e-commerce. Students will learn how to collect, analyze, and interpret data to make informed decisions about customer relationships and business growth.
• E-commerce Customer Segmentation and Targeting: In this unit, students will learn how to segment customers based on their needs, preferences, and behaviors. They will also learn how to target specific customer segments with personalized marketing campaigns.
• Building Customer Loyalty and Retention Strategies: This unit will teach students how to build customer loyalty and retention strategies that drive repeat business and positive word-of-mouth. Students will learn how to create loyalty programs, rewards, and incentives that keep customers coming back.
• E-commerce Social Media Marketing and Customer Engagement: In this unit, students will learn how to use social media to engage with customers, build brand awareness, and drive sales. They will also learn how to create social media content that resonates with customers and encourages customer loyalty.
• Customer Service and Support in E-commerce: This unit will cover the importance of customer service and support in e-commerce. Students will learn how to provide excellent customer service, resolve customer complaints, and create a positive customer experience.
• Measuring and Optimising Customer Relationship Metrics: In this final unit, students will learn how to measure and optimize customer relationship metrics such as customer satisfaction, retention rates, and net promoter scores. They will also learn how to use data to inform customer relationship strategies and drive business growth.
Career path
**Alumni Insights: Professional Certificate in Customer Relationship Management for E-commerce in the UK**
**Career Roles and Salary Ranges**
**Job Market Trends and Skill Demand**
**Key Skills and Certifications**
* Customer Relationship Management (CRM) software
* E-commerce platforms (e.g. Shopify, Magento)
* Communication and interpersonal skills
* Problem-solving and analytical skills
* Certification in Customer Relationship Management (CRM) for E-commerce (e.g. HubSpot, Salesforce)
| Role | Salary Range (GBP) |
|---|---|
| Customer Success Manager - Responsible for ensuring customer satisfaction and retention through proactive communication and issue resolution. | £45,000 - £65,000 |
| E-commerce Customer Service Representative - Handles customer inquiries, resolves issues, and provides product information to customers. | £20,000 - £30,000 |
| Account Manager - Develops and maintains relationships with existing customers to increase sales and customer loyalty. | £40,000 - £60,000 |
| Customer Experience Manager - Oversees the development and implementation of customer experience strategies to drive customer satisfaction and loyalty. | £55,000 - £80,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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ALUMNI INSIGHTS: PROFESSIONAL CERTIFICATE IN CUSTOMER RELATIONSHIP MANAGEMENT FOR E-COMMERCE IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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