Career Growth with Professional Certificate in Search Engine Optimization for E-commerce: UK Case Studies

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Search Engine Optimization (SEO) for E-commerce: Unlock Career Growth with Professional Certificate Develop the skills to boost online visibility and drive sales for e-commerce businesses in the UK market. This course focuses on Search Engine Optimization (SEO) strategies and techniques, leveraging real-world case studies from the UK.

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About this course

Learn from industry experts and gain hands-on experience in: Keyword research and analysis On-page optimization and technical SEO Link building and local SEO Measuring and reporting SEO performance Enhance your career prospects and stay ahead in the competitive e-commerce landscape. Search Engine Optimization (SEO) is a highly sought-after skill, and this course will equip you with the knowledge to succeed. Ready to take your career to the next level? Explore this course and discover how to drive business growth through effective Search Engine Optimization (SEO) strategies.

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Course details

• Understanding E-commerce SEO Fundamentals: This unit covers the basics of search engine optimization for e-commerce websites, including keyword research, on-page optimization, and link building. It provides an overview of the UK e-commerce market and the role of SEO in driving online sales. • Keyword Research for E-commerce: In this unit, students learn how to conduct effective keyword research for e-commerce websites, including tools and techniques for identifying relevant keywords and phrases. It also covers the importance of long-tail keywords and how to use them to improve SEO performance. • On-Page Optimization for E-commerce: This unit focuses on the technical aspects of on-page optimization, including optimizing website structure, meta tags, and content for e-commerce websites. It also covers the importance of mobile-friendliness and page speed in improving SEO performance. • Technical SEO for E-commerce: In this unit, students learn about the technical aspects of SEO, including website crawling, indexing, and ranking. It covers the importance of website architecture, XML sitemaps, and robots.txt files in improving SEO performance. • Link Building for E-commerce: This unit covers the importance of link building in SEO, including strategies for acquiring high-quality backlinks from relevant websites. It also covers the role of social media in link building and how to measure the effectiveness of link building campaigns. • E-commerce Content Marketing: In this unit, students learn about the importance of content marketing in e-commerce SEO, including strategies for creating high-quality, engaging content that attracts and retains customers. It covers the role of blog posts, product descriptions, and customer reviews in improving SEO performance. • E-commerce Analytics and Tracking: This unit focuses on the importance of analytics and tracking in e-commerce SEO, including tools and techniques for measuring website traffic, conversion rates, and return on investment (ROI). It covers the role of Google Analytics in tracking website performance and how to use data to inform SEO strategies. • E-commerce Local SEO: In this unit, students learn about the importance of local SEO in e-commerce, including strategies for optimizing website content and structure for local search. It covers the role of Google My Business in improving local SEO and how to use location-based keywords to attract local customers. • E-commerce PPC Advertising: This unit covers the importance of pay-per-click (PPC) advertising in e-commerce SEO, including strategies for creating effective ad campaigns that drive conversions. It covers the role of Google Ads in PPC advertising and how to use ad extensions to improve ad performance. • E-commerce SEO Case Studies: In this unit, students learn about real-world e-commerce SEO case studies, including strategies and tactics used to improve website performance and drive online sales. It covers the importance of analyzing case studies to inform SEO strategies and how to apply lessons learned to improve website performance.

Career path

**Career Growth with Professional Certificate in Search Engine Optimization for E-commerce: UK Case Studies** **Job Market Trends in the UK**
**Career Roles in Search Engine Optimization for E-commerce: UK Case Studies** * **SEO Specialist**: Responsible for optimizing e-commerce websites for search engines, improving website visibility and driving organic traffic. Average salary range: £30,000 - £50,000 per annum. * **Digital Marketing Manager**: Oversees the development and implementation of digital marketing strategies, including SEO, PPC, and social media marketing. Average salary range: £40,000 - £70,000 per annum. * **E-commerce Manager**: Responsible for managing e-commerce websites, including product listings, pricing, and inventory management. Average salary range: £35,000 - £60,000 per annum. * **Content Marketing Specialist**: Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. Average salary range: £25,000 - £45,000 per annum. * **PPC Specialist**: Responsible for managing and optimizing pay-per-click advertising campaigns to drive conversions and revenue. Average salary range: £25,000 - £40,000 per annum. * **Analytics Specialist**: Analyzes website data to inform business decisions, improve website performance, and optimize marketing strategies. Average salary range: £25,000 - £40,000 per annum.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CAREER GROWTH WITH PROFESSIONAL CERTIFICATE IN SEARCH ENGINE OPTIMIZATION FOR E-COMMERCE: UK CASE STUDIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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