Professional Certificate in Digital Marketing for E-commerce: A Pathway to Success in the UK Retail Industry
-- viewing nowDigital Marketing for E-commerce is a crucial skillset for UK retailers seeking to thrive in the competitive online market. Our Professional Certificate in Digital Marketing for E-commerce is designed to equip learners with the knowledge and expertise needed to succeed in this field.
3,288+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
Through a combination of theoretical foundations and practical applications, learners will gain a deep understanding of digital marketing strategies and their impact on e-commerce businesses.
Key topics covered include search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, and data analysis.
By the end of this course, learners will be able to develop and implement effective digital marketing campaigns that drive sales and growth for their e-commerce businesses.
Take the first step towards a successful career in Digital Marketing for E-commerce – explore our course further today!
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Digital Marketing Fundamentals for E-commerce: This unit covers the basics of digital marketing, including understanding the target audience, creating a marketing strategy, and setting goals and objectives for e-commerce businesses in the UK retail industry.
• Search Engine Optimisation (SEO) for E-commerce Websites: This unit focuses on optimising e-commerce websites for search engines, including keyword research, on-page optimisation, link building, and technical SEO to improve website visibility and drive organic traffic.
• Pay-Per-Click (PPC) Advertising for E-commerce: This unit covers the principles of PPC advertising, including creating effective ad copy, setting up and managing campaigns, and measuring and optimising ad performance to drive conversions and sales.
• Social Media Marketing for E-commerce: This unit explores the role of social media in e-commerce marketing, including creating engaging content, building brand awareness, and driving website traffic and sales through social media platforms such as Facebook, Instagram, and Twitter.
• Email Marketing for E-commerce: This unit covers the principles of email marketing, including creating effective email campaigns, building and segmenting email lists, and measuring and optimising email performance to drive conversions and sales.
• Data Analysis and Measurement for E-commerce: This unit focuses on measuring and analysing the performance of e-commerce marketing campaigns, including using data analytics tools to track website traffic, sales, and customer behaviour, and making data-driven decisions to improve marketing strategy.
• E-commerce Website Design and User Experience (UX): This unit covers the principles of e-commerce website design and UX, including creating user-friendly and visually appealing websites that drive conversions and sales.
• Content Marketing for E-commerce: This unit explores the role of content marketing in e-commerce, including creating engaging and relevant content, building brand awareness, and driving website traffic and sales through content marketing strategies such as blog posts, videos, and podcasts.
• Influencer Marketing for E-commerce: This unit covers the principles of influencer marketing, including identifying and partnering with influencers, creating effective influencer marketing campaigns, and measuring and optimising influencer marketing performance to drive conversions and sales.
• Digital Marketing Strategy for E-commerce in the UK Retail Industry: This unit brings together all the previous units to create a comprehensive digital marketing strategy for e-commerce businesses in the UK retail industry, including setting goals and objectives, creating a marketing plan, and measuring and analysing performance.
Career path
**Professional Certificate in Digital Marketing for E-commerce: A Pathway to Success in the UK Retail Industry**
**Career Roles and Statistics**
**Salary Ranges in the UK Retail Industry**
| Role | Average Salary (GBP) |
| --- | --- |
| Digital Marketing Specialist | 35,000 - 50,000 |
| E-commerce Manager | 50,000 - 70,000 |
| SEO Specialist | 25,000 - 40,000 |
| Social Media Manager | 25,000 - 40,000 |
| Content Marketing Specialist | 20,000 - 35,000 |
**Key Skills in Demand**
| Skill | Percentage |
| --- | --- |
| Google Analytics | 80% |
| SEO | 70% |
| Social Media Marketing | 60% |
| Content Creation | 50% |
| Email Marketing | 40% |
| Role | Percentage |
|---|---|
| Digital Marketing Specialist - Develop and execute digital marketing strategies to drive sales and engagement. | 30% |
| E-commerce Manager - Oversee the development and implementation of e-commerce strategies to increase online sales and revenue. | 25% |
| SEO Specialist - Optimize website content and structure to improve search engine rankings and drive organic traffic. | 20% |
| Social Media Manager - Develop and execute social media strategies to increase brand awareness and engagement. | 15% |
| Content Marketing Specialist - Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. | 10% |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Debug: False
Skills you'll gain
Digital Marketing
E-commerce Strategy
UK Retail Industry
Data Analysis
Course fee
MOST POPULAR
Fast Track
GBP £140
Complete in 1 month
Accelerated Learning Path
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
Standard Mode
GBP £90
Complete in 2 months
Flexible Learning Pace
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
What's included in both plans:
- Full course access
- Digital certificate
- Course materials
All-Inclusive Pricing • No hidden fees or additional costs
Get course information
Earn a career certificate
PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING FOR E-COMMERCE: A PATHWAY TO SUCCESS IN THE UK RETAIL INDUSTRY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
