Elevating Careers: Certificate in Strategic Marketing Skills in the UK
-- viewing nowMarketing professionals seeking to elevate their careers in the UK can benefit from our Certificate in Strategic Marketing Skills. This comprehensive program is designed for marketing professionals looking to enhance their skills and knowledge in strategic marketing.
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About this course
Through a combination of online learning and interactive sessions, learners will gain a deeper understanding of marketing principles, including market research, brand management, and digital marketing.
By the end of the program, learners will be equipped with the skills and confidence to take on more senior roles in marketing and drive business growth.
Take the first step towards advancing your marketing career – Explore the Certificate in Strategic Marketing Skills today!
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Course details
• Strategic Marketing Planning: This unit will cover the key principles of marketing planning, including market research, target audience analysis, and the development of marketing strategies and tactics to achieve business objectives.
• Digital Marketing Essentials: This unit will provide an introduction to digital marketing, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
• Brand Management: This unit will explore the key concepts of brand management, including brand positioning, brand identity, and brand equity, and how these can be used to create a competitive advantage.
• Data-Driven Marketing: This unit will cover the use of data and analytics in marketing, including data collection, data analysis, and data-driven decision making.
• Strategic Communications: This unit will examine the role of communications in marketing, including internal and external communications, stakeholder engagement, and crisis communications.
• Marketing Metrics and Measurement: This unit will cover the key metrics and measures used in marketing, including return on investment (ROI), return on ad spend (ROAS), and customer lifetime value (CLV).
• Customer Experience: This unit will explore the importance of customer experience in marketing, including customer journey mapping, customer service, and customer loyalty.
• Marketing in a Digital Age: This unit will examine the impact of digital technologies on marketing, including the use of artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT).
• Strategic Partnerships: This unit will cover the key principles of strategic partnerships, including partnership development, partnership management, and partnership evaluation.
• Marketing Strategy and Implementation: This unit will provide an overview of the marketing strategy development process, including marketing mix, marketing tactics, and marketing budgeting.
Career path
Strategic Marketing Skills in the UK
Job Market Trends:
- Digital Marketing Specialist - Develops and implements digital marketing strategies to reach target audiences.
- Marketing Manager - Oversees marketing campaigns and teams to achieve business objectives.
- Brand Manager - Manages the development and maintenance of a brand's image and reputation.
- Social Media Manager - Creates and implements social media strategies to engage with customers and promote products.
- Content Marketing Specialist - Develops and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- SEO Specialist - Optimizes website content to improve search engine rankings and drive organic traffic.
- Digital Marketing Specialist - £25,000 - £40,000 per annum.
- Marketing Manager - £40,000 - £70,000 per annum.
- Brand Manager - £50,000 - £90,000 per annum.
- Social Media Manager - £20,000 - £35,000 per annum.
- Content Marketing Specialist - £25,000 - £40,000 per annum.
- SEO Specialist - £20,000 - £35,000 per annum.
- Digital Marketing Specialist - Proficient in Google Analytics, AdWords, and social media advertising.
- Marketing Manager - Strong leadership and project management skills.
- Brand Manager - Excellent communication and creative skills.
- Social Media Manager - Knowledge of social media platforms and content creation.
- Content Marketing Specialist - Skilled in writing, editing, and content strategy.
- SEO Specialist - Familiarity with search engine algorithms and keyword research.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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ELEVATING CAREERS: CERTIFICATE IN STRATEGIC MARKETING SKILLS IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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