Case Study: International Diploma in Digital Marketing Essentials for Small Businesses as a Pathway to E-Commerce Manager
-- viewing nowInternational Diploma in Digital Marketing Essentials for Small Businesses: A Pathway to E-Commerce Manager This comprehensive diploma program is designed for small business owners and marketing professionals who want to excel in digital marketing and e-commerce management. Through this program, learners will gain the skills and knowledge to develop and implement effective digital marketing strategies, leveraging digital marketing essentials such as social media, email marketing, and search engine optimization (SEO).
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About this course
By the end of this program, learners will be equipped to take on a role as an E-Commerce Manager, driving business growth and success in the digital landscape.
Ready to take your digital marketing skills to the next level? Explore this program further and discover how to unlock your business's full potential in the world of e-commerce.
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Course details
• Digital Marketing Fundamentals for Small Businesses: This unit covers the basics of digital marketing, including understanding target audiences, creating buyer personas, and developing a digital marketing strategy for small businesses.
• E-commerce Platforms and Tools: This unit explores the various e-commerce platforms and tools available for small businesses, including Shopify, WooCommerce, and BigCommerce, and how to choose the right one for their needs.
• Search Engine Optimization (SEO) for Small Businesses: This unit delves into the world of SEO, covering keyword research, on-page optimization, link building, and content marketing strategies to improve a small business's online visibility.
• Pay-Per-Click (PPC) Advertising for Small Businesses: This unit focuses on PPC advertising, including Google Ads, Facebook Ads, and LinkedIn Ads, and how to create effective ad campaigns to drive traffic and sales for small businesses.
• Social Media Marketing for Small Businesses: This unit covers the use of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to build brand awareness, engage with customers, and drive sales for small businesses.
• Email Marketing for Small Businesses: This unit explores the power of email marketing, including creating email lists, crafting compelling subject lines and content, and using email automation tools to nurture leads and drive sales.
• Content Marketing for Small Businesses: This unit delves into the world of content marketing, including creating high-quality, relevant, and consistent content to attract and retain a clearly defined audience, and drive profitable customer action.
• Analytics and Measurement for Small Businesses: This unit covers the importance of tracking and measuring the success of digital marketing campaigns, including using Google Analytics, tracking key performance indicators (KPIs), and making data-driven decisions to optimize marketing strategies.
• E-commerce Strategy and Planning: This unit focuses on developing a comprehensive e-commerce strategy, including setting goals, identifying target audiences, and creating a roadmap for e-commerce growth and success.
• Digital Marketing for E-commerce Manager: This unit covers the key skills and knowledge required to become an effective e-commerce manager, including digital marketing strategy, team management, and data analysis.
Career path
Primary Keywords: Digital Marketing, E-Commerce Manager, Small Businesses, UK
Secondary Keywords: Digital Marketing Specialist, Social Media Manager, SEO Specialist, Content Marketing Specialist
1. Digital Marketing Specialist
Develops and implements digital marketing strategies to promote products or services, including email marketing, social media marketing, and search engine optimization (SEO).
2. E-Commerce Manager
Oversees the online store, including product management, pricing, and inventory control, to ensure a seamless customer experience and drive sales.
3. Social Media Manager
Creates and implements social media marketing campaigns to engage with customers, build brand awareness, and drive website traffic.
4. SEO Specialist
Optimizes website content and structure to improve search engine rankings and drive organic traffic.
5. Content Marketing Specialist
Develops and implements content marketing strategies to attract and retain customers, including blog posts, videos, and social media content.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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CASE STUDY: INTERNATIONAL DIPLOMA IN DIGITAL MARKETING ESSENTIALS FOR SMALL BUSINESSES AS A PATHWAY TO E-COMMERCE MANAGER
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Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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