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• Digital Business Model Strategy and Planning: This unit focuses on understanding the core principles of digital business models, including their key components, advantages, and challenges. Students will learn how to develop a digital business model strategy that aligns with their organization's goals and objectives.
• E-commerce Platform Selection and Integration: In this unit, students will learn about the different types of e-commerce platforms available, their features, and how to select the most suitable one for their business needs. They will also understand how to integrate the chosen platform with other business systems.
• Digital Marketing and E-commerce Operations: This unit covers the essential aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Students will also learn about e-commerce operations, including order management, inventory management, and shipping and logistics.
• Data Analytics and Business Intelligence for E-commerce: In this unit, students will learn how to collect, analyze, and interpret data to make informed business decisions. They will understand how to use data analytics tools and business intelligence software to gain insights into customer behavior, sales trends, and market dynamics.
• E-commerce Security and Risk Management: This unit focuses on the importance of e-commerce security and risk management. Students will learn about the different types of security threats, how to prevent them, and how to implement risk management strategies to protect their business and customers.
• Digital Payment Systems and Online Transactions: In this unit, students will learn about the different types of digital payment systems, including credit card payments, online banking, and mobile payments. They will understand how to implement secure online transactions and how to manage payment processing.
• E-commerce Law and Regulation: This unit covers the legal and regulatory aspects of e-commerce, including consumer protection laws, data protection laws, and tax laws. Students will learn how to comply with e-commerce regulations and how to mitigate the risks associated with non-compliance.
• Digital Customer Experience and User Experience (UX) Design: In this unit, students will learn about the importance of digital customer experience and user experience (UX) design. They will understand how to create a seamless and engaging online experience for customers and how to use UX design principles to improve website usability and conversion rates.
• E-commerce Supply Chain Management: This unit focuses on the importance of e-commerce supply chain management. Students will learn about the different types of supply chain models, how to manage inventory and logistics, and how to optimize supply chain operations for e-commerce businesses.
• Digital Transformation and Innovation in E-commerce: In this unit, students will learn about the latest trends and innovations in e-commerce, including artificial intelligence, blockchain, and the Internet of Things (IoT). They will understand how to apply digital transformation principles to their business and how to stay ahead of the competition in the e-commerce landscape.