Case Study: Advanced Diploma in Digital Skills for Business as a Pathway to Digital Marketing

• Digital Marketing Fundamentals: This unit covers the basics of digital marketing, including understanding the digital landscape, target audience, and marketing mix. It also explores the role of digital marketing in business and its key performance indicators (KPIs). • Data Analysis and Interpretation: This unit focuses on data analysis and interpretation techniques, including data visualization, statistical analysis, and data mining. It also covers the use of data analytics tools and software, such as Google Analytics. • Digital Content Creation: In this unit, students learn how to create engaging digital content, including text, images, videos, and social media posts. It also covers content marketing strategies and the use of content management systems (CMS). • Search Engine Optimization (SEO): This unit delves into the world of SEO, covering keyword research, on-page optimization, link building, and content optimization. It also explores the use of SEO tools and software. • Digital Advertising and Promotion: This unit covers the principles of digital advertising, including pay-per-click (PPC) advertising, display advertising, and social media advertising. It also explores the use of advertising platforms, such as Google Ads and Facebook Ads. • Social Media Marketing: In this unit, students learn how to leverage social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to reach target audiences and achieve marketing goals. • Email Marketing and Automation: This unit focuses on email marketing strategies and techniques, including email list building, email campaign creation, and email automation. It also covers the use of email marketing software, such as Mailchimp. • Digital Project Management: This unit covers the principles of digital project management, including project planning, project execution, and project monitoring and control. It also explores the use of project management tools and software. • Digital Ethics and Governance: In this unit, students learn about the importance of digital ethics and governance, including data protection, online privacy, and digital security. It also covers the use of digital governance frameworks and policies. • Digital Business Strategy: This unit focuses on digital business strategy, including digital transformation, digital innovation, and digital entrepreneurship. It also explores the use of digital business models and strategies to achieve business goals.