Case Study: Extended Professional Certificate in New Technologies for Business as a Pathway to E-Commerce in the UK

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New Technologies for Business in the UK: A Pathway to E-Commerce This Extended Professional Certificate is designed for professionals seeking to enhance their skills in leveraging new technologies to drive business growth and success in the UK's e-commerce landscape. The program focuses on developing expertise in areas such as digital marketing, data analytics, and e-commerce platforms, enabling learners to make informed decisions and drive business innovation.

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About this course

By the end of this program, learners will be equipped with the knowledge and skills to navigate the complexities of e-commerce in the UK and stay ahead of the competition. Explore this Extended Professional Certificate and discover how to harness the power of new technologies to propel your business forward.

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Course details

• E-commerce Fundamentals: This unit will cover the basics of e-commerce, including its history, types, and key players in the UK market. Students will learn about the different business models, such as B2B, B2C, and C2C, and how to identify opportunities for e-commerce growth. • Digital Marketing Strategies: In this unit, students will learn about the various digital marketing strategies used in e-commerce, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They will also learn how to create a digital marketing plan and measure its effectiveness. • E-commerce Platforms and Tools: This unit will cover the different e-commerce platforms and tools available, including Shopify, Magento, and WooCommerce. Students will learn how to choose the right platform for their business, set up an online store, and integrate payment gateways and shipping options. • Data Analytics for E-commerce: In this unit, students will learn about the importance of data analytics in e-commerce and how to collect, analyze, and interpret data to inform business decisions. They will learn about key performance indicators (KPIs), data visualization tools, and how to use data to optimize the customer experience. • E-commerce Security and Compliance: This unit will cover the importance of e-commerce security and compliance, including data protection, payment security, and website accessibility. Students will learn about the General Data Protection Regulation (GDPR) and how to ensure their online store is compliant with UK regulations. • Mobile Commerce and M-Commerce: In this unit, students will learn about the growing trend of mobile commerce and m-commerce, including the benefits and challenges of mobile shopping. They will learn how to create a mobile-friendly online store and optimize the customer experience for mobile devices. • Artificial Intelligence and Machine Learning in E-commerce: This unit will cover the application of artificial intelligence (AI) and machine learning (ML) in e-commerce, including personalization, recommendation systems, and chatbots. Students will learn how to use AI and ML to improve the customer experience and increase sales. • E-commerce Logistics and Supply Chain Management: In this unit, students will learn about the importance of logistics and supply chain management in e-commerce, including order fulfillment, inventory management, and shipping options. They will learn how to optimize the supply chain to reduce costs and improve customer satisfaction. • E-commerce Law and Regulation: This unit will cover the key laws and regulations that affect e-commerce in the UK, including consumer protection, contract law, and intellectual property law. Students will learn how to ensure their online store is compliant with UK laws and regulations. • E-commerce Business Planning and Strategy: In this final unit, students will learn how to create a comprehensive business plan and strategy for their e-commerce business, including market analysis, financial projections, and marketing strategies. They will learn how to set goals and objectives, and how to measure and evaluate the success of their e-commerce business.

Career path

E-commerce Business Analyst Conducts market research and analyzes data to inform business decisions and drive e-commerce growth.
Digital Marketing Specialist Develops and implements digital marketing strategies to increase brand awareness and drive sales.
Data Scientist (E-commerce) Collects, analyzes, and interprets complex data to inform business decisions and optimize e-commerce operations.
UX/UI Designer Creates user-centered design solutions to improve the user experience and drive e-commerce conversions.
E-commerce Developer Designs, develops, and deploys e-commerce platforms and applications to meet business needs.
Cybersecurity Specialist Protects e-commerce systems and data from cyber threats and ensures compliance with industry regulations.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CASE STUDY: EXTENDED PROFESSIONAL CERTIFICATE IN NEW TECHNOLOGIES FOR BUSINESS AS A PATHWAY TO E-COMMERCE IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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