Achieving Career Goals with E-commerce Basics for Entrepreneurs: A Case Study
-- viewing nowE-commerce Basics for Entrepreneurs: A Case Study Learn how to achieve career goals with e-commerce fundamentals in this comprehensive guide. Designed for aspiring entrepreneurs, this case study covers the essential skills needed to succeed in the digital marketplace.
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About this course
Discover how to:
Develop a winning e-commerce strategy
Build a strong online presence
Drive sales and revenue growth
By mastering e-commerce basics, you'll be equipped to take your business to the next level and achieve your career goals.
Ready to unlock your e-commerce potential? Explore this case study and start building a successful online business today!
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Course details
• Understanding E-commerce Basics: This unit covers the fundamentals of e-commerce, including types of e-commerce, e-commerce platforms, payment gateways, and shipping options. It provides a solid foundation for entrepreneurs to build their online business.
• Identifying Target Audience: In this unit, entrepreneurs learn how to identify their target audience, understand their needs, and create buyer personas. This helps them develop effective marketing strategies and create products that meet customer demands.
• Developing a Business Plan: This unit focuses on creating a comprehensive business plan, including market analysis, financial projections, and operational strategies. It helps entrepreneurs set realistic goals and create a roadmap for achieving success.
• Building a Professional Online Presence: This unit covers the importance of having a professional website and social media presence. Entrepreneurs learn how to create a visually appealing website, optimize it for search engines, and engage with their audience on social media.
• E-commerce Marketing Strategies: In this unit, entrepreneurs learn various e-commerce marketing strategies, including search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and influencer marketing. They also learn how to measure the effectiveness of their marketing campaigns.
• Product Development and Sourcing: This unit covers the process of developing and sourcing products, including product research, design, and manufacturing. Entrepreneurs learn how to create high-quality products that meet customer demands and stay competitive in the market.
• E-commerce Payment and Shipping Options: In this unit, entrepreneurs learn about various payment and shipping options available for e-commerce businesses, including credit card processing, PayPal, and shipping carriers. They also learn how to integrate these options into their online store.
• Managing Inventory and Fulfillment: This unit focuses on managing inventory and fulfillment, including inventory management software, order fulfillment, and customer service. Entrepreneurs learn how to efficiently manage their inventory and provide excellent customer service.
• Analyzing and Optimizing E-commerce Performance: In this unit, entrepreneurs learn how to analyze and optimize their e-commerce performance, including website analytics, sales tracking, and customer feedback. They also learn how to make data-driven decisions to improve their business.
• Scaling and Growing an E-commerce Business: This unit covers the strategies for scaling and growing an e-commerce business, including expanding product lines, entering new markets, and increasing marketing efforts. Entrepreneurs learn how to create a sustainable business model and achieve long-term success.
Career path
**Achieving Career Goals with E-commerce Basics for Entrepreneurs: A Case Study**
**E-commerce Career Roles and Statistics in the UK**
| Role | Job Market Trend | Salary Range (GBP) | Skill Demand |
|---|---|---|---|
| E-commerce Manager | High demand (34% growth rate) | £45,000 - £65,000 | Strong analytical and leadership skills |
| Digital Marketing Specialist | High demand (28% growth rate) | £25,000 - £40,000 | Strong understanding of SEO and social media |
| Web Developer | High demand (26% growth rate) | £20,000 - £35,000 | Proficiency in HTML, CSS, and JavaScript |
| UX/UI Designer | High demand (24% growth rate) | £25,000 - £40,000 | Strong understanding of user experience principles |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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E-commerce Fundamentals
Entrepreneurial Mindset
Case Study Analysis
Digital Marketing
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ACHIEVING CAREER GOALS WITH E-COMMERCE BASICS FOR ENTREPRENEURS: A CASE STUDY
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who has completed a programme at
London School of International Business (LSIB)
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05 May 2025
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