How A/B Testing Fundamentals Catapulted a Career in E-Commerce in the UK

-- viewing now

A/B Testing is a crucial skill for e-commerce professionals in the UK, driving business growth and success. By mastering A/B Testing fundamentals, you can: • Identify areas of improvement in your online store • Optimize product pages, checkout processes, and email campaigns • Increase conversions, sales, and customer satisfaction • Stay ahead of the competition in a rapidly evolving market Discover how A/B Testing can catapult your career in e-commerce and unlock new opportunities.

4.0
Based on 7,790 reviews

2,203+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

Explore our comprehensive guide to learn the essential skills and strategies for success. Learn More

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

• Understanding the Basics of A/B Testing: This unit covers the fundamental principles of A/B testing, including its definition, types, and benefits in e-commerce. It also introduces key concepts such as experimentation, hypothesis testing, and statistical significance. • Identifying Business Objectives: In this unit, learners will learn how to set clear business objectives and translate them into actionable hypotheses for A/B testing. This includes understanding key performance indicators (KPIs) and how to measure the success of A/B tests. • Choosing the Right Testing Tools: This unit explores the various A/B testing tools available in the market, including Google Optimize, VWO, and Optimizely. Learners will learn how to select the most suitable tool for their e-commerce business and how to integrate it with their existing technology stack. • Designing and Conducting A/B Tests: In this unit, learners will learn how to design and conduct effective A/B tests, including how to formulate hypotheses, create test variations, and set up test metrics. They will also learn how to avoid common pitfalls and ensure the validity of test results. • Analyzing and Interpreting Test Results: This unit covers the art of analyzing and interpreting A/B test results, including how to calculate statistical significance, measure effect size, and draw meaningful conclusions from test data. • Implementing Winning Variations: In this unit, learners will learn how to implement winning variations into their e-commerce platform, including how to roll out changes to production environments, monitor test results, and make data-driven decisions. • Measuring and Optimizing Conversion Rates: This unit focuses on the importance of conversion rate optimization (CRO) in e-commerce and how A/B testing can be used to improve conversion rates. Learners will learn how to measure and optimize conversion rates using A/B testing. • Personalization and Segmentation: In this unit, learners will learn how to use A/B testing to personalize and segment customer experiences, including how to create targeted offers, recommendations, and content. • A/B Testing for E-commerce Platforms: This unit explores the unique challenges and opportunities of A/B testing on e-commerce platforms, including how to test on mobile devices, optimize checkout processes, and improve customer engagement. • Advanced A/B Testing Techniques: In this final unit, learners will learn advanced A/B testing techniques, including how to use machine learning, predictive analytics, and multivariate testing to drive business growth and improve customer experiences.

Career path

**A/B Testing Fundamentals Catapulted a Career in E-Commerce in the UK** **Career Roles and Statistics**
Role Job Market Trend Salary Range (GBP) Skill Demand
E-Commerce A/B Testing Specialist High demand (40% growth rate) £45,000 - £65,000 80%
Conversion Rate Optimisation (CRO) Analyst Increasing demand (30% growth rate) £35,000 - £55,000 70%
UX/UI Designer for E-Commerce High demand (25% growth rate) £40,000 - £60,000 85%
Machine Learning Engineer for E-Commerce Increasing demand (20% growth rate) £60,000 - £90,000 90%
**Google Charts 3D Pie Chart**

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
HOW A/B TESTING FUNDAMENTALS CATAPULTED A CAREER IN E-COMMERCE IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment