Professional Certificate in SEO Performance Tracking: A Pathway to Success in E-Commerce

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SEO Performance Tracking is a crucial aspect of e-commerce success, enabling businesses to measure and optimize their online presence. This Professional Certificate in SEO Performance Tracking equips learners with the skills to monitor and analyze website performance, leveraging tools like Google Analytics and Search Console.

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About this course

Through this pathway, learners will gain expertise in SEO performance tracking, including keyword research, link building, and content optimization, to drive business growth and revenue. Join our program and unlock the secrets to SEO performance tracking, empowering your e-commerce business to thrive in a competitive digital landscape. Explore this program further and discover how to boost your online presence and drive business success: Learn More

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Course details

• Understanding the Basics of SEO Performance Tracking: This unit covers the fundamentals of SEO, including keyword research, on-page optimization, and link building, to set the stage for performance tracking. • Keyword Research and Analysis: Learn how to conduct thorough keyword research, analyze search volume, and identify relevant keywords for e-commerce businesses to improve SEO performance. • Google Analytics and Tracking: Understand how to set up and use Google Analytics to track website traffic, behavior, and conversion rates, providing valuable insights for SEO performance improvement. • SEO Metrics and KPIs: Discover the essential SEO metrics and KPIs, such as organic traffic, bounce rate, and conversion rate, to measure and evaluate SEO performance. • E-commerce SEO Strategies: Explore effective e-commerce SEO strategies, including product page optimization, category page optimization, and mobile-friendliness, to improve SEO performance. • Technical SEO Audit: Learn how to conduct a technical SEO audit to identify and fix website technical issues, such as crawl errors, page speed, and mobile usability, impacting SEO performance. • Content Marketing and SEO: Understand the importance of content marketing in SEO performance, including content creation, content promotion, and content optimization, to drive organic traffic. • Local SEO and E-commerce: Discover how to optimize e-commerce websites for local SEO, including Google My Business, local citations, and location-based content, to attract local customers. • SEO Performance Reporting and Analysis: Learn how to create and analyze SEO performance reports, including data visualization, to communicate insights and recommendations to stakeholders. • Advanced SEO Tools and Techniques: Explore advanced SEO tools and techniques, such as A/B testing, user experience (UX) optimization, and machine learning, to improve SEO performance and stay ahead of the competition.

Career path

**Professional Certificate in SEO Performance Tracking: A Pathway to Success in E-Commerce** **Career Roles and Job Market Trends in the UK**
Role Job Market Trend Salary Range (GBP)
SEO Specialist - Responsible for optimizing website content to improve search engine rankings and drive organic traffic. High demand (34% growth rate) £25,000 - £40,000
Digital Marketing Manager - Oversees the development and implementation of digital marketing strategies to achieve business objectives. Stable demand (5% growth rate) £35,000 - £60,000
Content Marketing Specialist - Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. Increasing demand (22% growth rate) £20,000 - £35,000
Analytics Specialist - Collects, analyzes, and interprets data to inform business decisions and optimize marketing strategies. High demand (28% growth rate) £25,000 - £40,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

SEO Tracking Data Analysis E-commerce Strategy Performance Optimization

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SEO PERFORMANCE TRACKING: A PATHWAY TO SUCCESS IN E-COMMERCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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