Real-World Impact: Professional Certificate in Implementing CRM in E-commerce Success Stories in the UK
-- viewing nowCRM in E-commerce is a crucial component for businesses to achieve success in the UK market. With the rise of digital transformation, companies are looking for ways to enhance customer relationships and drive sales.
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About this course
This Professional Certificate in Implementing CRM in E-commerce is designed to equip learners with the skills and knowledge needed to implement effective CRM strategies.
Through real-world impact success stories, learners will gain insights into how to leverage CRM to improve customer engagement, increase sales, and drive business growth.
Whether you're a marketing professional, sales manager, or business owner, this certificate program will help you develop the expertise needed to succeed in the competitive UK e-commerce landscape.
Explore the Real-World Impact: Professional Certificate in Implementing CRM in E-commerce Success Stories in the UK and discover how to drive business success through effective CRM implementation.
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Course details
• Understanding Customer Relationship Management (CRM) in E-commerce: This unit covers the fundamentals of CRM, its importance in e-commerce, and how it can be implemented to drive business growth and customer satisfaction.
• E-commerce Platform Selection and Integration: This unit focuses on selecting the right e-commerce platform and integrating it with CRM systems to ensure seamless data exchange and efficient customer management.
• Data Analysis and Visualization for E-commerce Success: This unit teaches students how to collect, analyze, and visualize data to gain insights into customer behavior, preferences, and pain points, enabling data-driven decision-making.
• Implementing CRM for Customer Segmentation and Personalization: This unit explores how to use CRM to segment customers based on their behavior, preferences, and demographics, and how to personalize marketing campaigns to increase customer engagement and loyalty.
• E-commerce Marketing Strategies for Customer Acquisition and Retention: This unit covers various e-commerce marketing strategies, including social media marketing, email marketing, and content marketing, to attract and retain customers.
• Building a Customer-Centric E-commerce Business Model: This unit focuses on creating a customer-centric business model that prioritizes customer needs, preferences, and experiences, and how to measure its effectiveness.
• CRM for Customer Service and Support: This unit teaches students how to use CRM to deliver exceptional customer service and support, including ticket management, issue resolution, and customer feedback.
• E-commerce Analytics and Reporting for Business Growth: This unit covers how to use analytics and reporting tools to measure e-commerce performance, identify areas for improvement, and make data-driven decisions to drive business growth.
• Implementing CRM for E-commerce Supply Chain Management: This unit explores how to use CRM to manage e-commerce supply chains, including inventory management, order fulfillment, and logistics.
• Measuring and Evaluating E-commerce CRM Success: This unit focuses on measuring and evaluating the success of e-commerce CRM initiatives, including key performance indicators (KPIs), return on investment (ROI), and customer satisfaction.
Career path
| E-commerce CRM Specialist | 25% | Responsible for implementing and managing CRM systems in e-commerce environments, ensuring seamless customer interactions and data management. |
| Digital Marketing Manager | 20% | Develops and executes digital marketing strategies to drive sales and customer engagement, leveraging CRM data to inform marketing decisions. |
| Salesforce Administrator | 18% | Configures and maintains Salesforce CRM systems, ensuring data accuracy and integrity, and providing technical support to users. |
| Data Analyst - CRM | 15% | Analyzes CRM data to identify trends and insights, providing actionable recommendations to improve customer engagement and sales. |
| E-commerce Business Analyst | 12% | Conducts business analysis to identify opportunities for e-commerce growth, leveraging CRM data to inform business decisions. |
| Customer Success Manager | 10% | Ensures customer satisfaction and retention by delivering exceptional customer experiences, leveraging CRM data to inform customer success strategies. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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Skills you'll gain
CRM Strategy
E-commerce Operations
Data Analysis
Customer Relations
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REAL-WORLD IMPACT: PROFESSIONAL CERTIFICATE IN IMPLEMENTING CRM IN E-COMMERCE SUCCESS STORIES IN THE UK
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who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
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