Real-Life Impact of Professional Certificate in Implementing CRM in E-commerce on UK Careers
-- viewing nowCRM in E-commerce is a crucial skill for UK careers in the digital age. With the rise of online shopping, businesses need professionals who can implement effective Customer Relationship Management (CRM) systems to drive sales and customer satisfaction.
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About this course
This professional certificate teaches learners how to:
• Design and implement CRM strategies for e-commerce businesses
• Analyze customer data to inform marketing decisions
• Use CRM tools to enhance customer experience and loyalty
• Stay up-to-date with the latest CRM trends and technologies
Boost your career in e-commerce with a CRM in E-commerce professional certificate. Explore now and discover the real-life impact on your career.
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Course details
• Customer Relationship Management (CRM) Strategy Development: This unit focuses on creating a comprehensive CRM strategy that aligns with the e-commerce business goals, including identifying customer needs, developing a customer segmentation plan, and implementing a data-driven approach to customer engagement.
• E-commerce Platform Integration: This unit covers the integration of CRM systems with e-commerce platforms, including popular platforms such as Shopify, Magento, and WooCommerce, to ensure seamless data exchange and customer information management.
• Data Analysis and Visualization: This unit teaches students how to collect, analyze, and visualize customer data to gain insights into customer behavior, preferences, and pain points, using tools such as Google Analytics and Tableau.
• Email Marketing Automation: This unit covers the implementation of email marketing automation using CRM systems, including creating targeted campaigns, setting up workflows, and tracking email performance metrics.
• Social Media Integration: This unit focuses on integrating CRM systems with social media platforms to manage customer interactions, track social media metrics, and create targeted social media campaigns.
• Customer Journey Mapping: This unit teaches students how to create customer journey maps to understand the customer's experience across multiple touchpoints, identify pain points, and develop strategies to improve customer satisfaction.
• Sales Force Automation: This unit covers the implementation of sales force automation using CRM systems, including managing sales pipelines, tracking sales performance, and automating sales tasks.
• Customer Service and Support: This unit focuses on implementing customer service and support strategies using CRM systems, including creating knowledge bases, setting up ticketing systems, and tracking customer support metrics.
• Reporting and Dashboards: This unit teaches students how to create custom reports and dashboards using CRM systems to track key performance indicators (KPIs), monitor customer behavior, and make data-driven decisions.
• Change Management and Implementation: This unit covers the strategies and best practices for implementing CRM systems in e-commerce organizations, including change management, training, and ongoing support.
Career path
| E-commerce CRM Specialist | Responsible for implementing and managing CRM systems in e-commerce environments, ensuring seamless customer interactions and data management. |
| Digital Marketing Manager | Oversees digital marketing strategies, including email marketing, social media, and content marketing, to drive customer engagement and sales. |
| Customer Success Manager | Focuses on ensuring customer satisfaction and retention by providing exceptional support, resolving issues, and identifying opportunities for growth. |
| Sales Operations Manager | Manages sales processes, including lead generation, sales forecasting, and sales analytics, to optimize sales performance and revenue growth. |
| Data Analyst | Analyzes customer data to provide insights on customer behavior, preferences, and pain points, informing business decisions and strategy. |
| Business Analyst | Works with stakeholders to identify business needs, develop solutions, and implement changes to improve business processes and outcomes. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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REAL-LIFE IMPACT OF PROFESSIONAL CERTIFICATE IN IMPLEMENTING CRM IN E-COMMERCE ON UK CAREERS
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Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
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