Advancing in E-commerce Through Professional Certificate in Utilizing Data Analytics in CRM in the UK
-- viewing nowData Analytics in E-commerce is a crucial aspect of staying ahead in the competitive UK market. With the rise of digital shopping, businesses need to harness the power of data to drive informed decisions and enhance customer relationships.
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About this course
This Professional Certificate in Utilizing Data Analytics in CRM is designed for e-commerce professionals who want to advance their skills in leveraging data to boost sales, improve customer satisfaction, and increase loyalty.
Through this program, learners will gain hands-on experience in collecting, analyzing, and interpreting data to inform CRM strategies and drive business growth.
Join our program and discover how to unlock the full potential of your e-commerce business with Data Analytics in E-commerce.
Explore the course details and start your journey to becoming a data-driven e-commerce expert today!
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Course details
• Data Analysis Fundamentals: This unit covers the essential concepts and techniques of data analysis, including data visualization, statistical analysis, and data mining. It provides a solid foundation for understanding and working with data in CRM systems.
• Customer Relationship Management (CRM) Systems: This unit explores the key features and functionalities of CRM systems, including contact management, sales force automation, and marketing automation. It helps learners understand how to utilize CRM systems to manage customer interactions and relationships.
• Data Visualization Techniques: This unit teaches learners how to effectively communicate insights and trends in data through various visualization techniques, including charts, graphs, and dashboards. It helps learners to present complex data in a clear and concise manner.
• Utilizing Data Analytics in CRM: This unit focuses on the application of data analytics in CRM systems, including predictive analytics, text analytics, and social media analytics. It helps learners to understand how to leverage data analytics to drive business decisions and improve customer engagement.
• Marketing Automation and Personalization: This unit covers the principles and best practices of marketing automation and personalization, including email marketing, lead scoring, and customer segmentation. It helps learners to understand how to use data analytics to create targeted and effective marketing campaigns.
• Data-Driven Decision Making: This unit teaches learners how to use data analytics to inform business decisions, including data interpretation, data-driven storytelling, and data-informed strategy development. It helps learners to develop a data-driven approach to decision making.
• Customer Segmentation and Profiling: This unit explores the techniques and strategies for segmenting and profiling customers based on demographic, behavioral, and transactional data. It helps learners to understand how to create targeted customer segments and develop effective marketing strategies.
• Social Media Analytics and Monitoring: This unit covers the principles and best practices of social media analytics and monitoring, including social media listening, sentiment analysis, and social media metrics. It helps learners to understand how to use social media data to inform business decisions and improve customer engagement.
• Predictive Analytics and Modeling: This unit teaches learners how to use predictive analytics and modeling techniques to forecast customer behavior, predict sales, and identify opportunities for growth. It helps learners to develop a predictive approach to business decision making.
• Data Governance and Ethics: This unit explores the importance of data governance and ethics in CRM systems, including data quality, data security, and data privacy. It helps learners to understand how to ensure the integrity and security of customer data.
Career path
**Advancing in E-commerce Through Professional Certificate in Utilizing Data Analytics in CRM in the UK**
**Career Roles and Statistics**
| Role | Job Market Trend | Salary Range | Skill Demand |
|---|---|---|---|
| Data Analyst - Responsible for collecting and analyzing data to inform business decisions. | High demand (34% growth rate) | £25,000 - £40,000 per annum | Strong analytical and problem-solving skills |
| Business Intelligence Developer - Designs and implements data visualization tools to support business strategy. | High demand (28% growth rate) | £30,000 - £50,000 per annum | Proficiency in data visualization tools and programming languages |
| Marketing Analyst - Analyzes customer data to inform marketing strategies and improve customer engagement. | Medium demand (12% growth rate) | £20,000 - £35,000 per annum | Strong understanding of marketing principles and data analysis |
| CRM Specialist - Implements and manages CRM systems to improve customer relationships and sales performance. | Medium demand (10% growth rate) | £25,000 - £40,000 per annum | Proficiency in CRM software and data analysis |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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Skills you'll gain
E-commerce Strategy
Data Analytics
CRM Management
UK Market Knowledge
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ADVANCING IN E-COMMERCE THROUGH PROFESSIONAL CERTIFICATE IN UTILIZING DATA ANALYTICS IN CRM IN THE UK
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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