Bridging the Skills Gap: Professional Certificate in Utilizing Data Analytics in CRM for UK Professionals
-- viewing nowData Analytics in CRM is a crucial skill for UK professionals to stay ahead in the industry. With the increasing demand for data-driven decision making, professionals need to bridge the skills gap to remain competitive.
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About this course
This Professional Certificate in Utilizing Data Analytics in CRM is designed to equip learners with the necessary skills to harness the power of data analytics in customer relationship management.
Through this program, learners will gain hands-on experience in data analytics and learn how to extract insights from CRM data to drive business growth.
Join our program and discover how to unlock the full potential of your organization with data analytics in CRM.
Explore the program further and take the first step towards bridging the skills gap.
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Course details
• Data Analysis Fundamentals: This unit covers the basics of data analysis, including data types, data visualization, and statistical concepts. It provides a solid foundation for professionals to understand and work with data in CRM systems.
• Data Visualization Techniques: This unit focuses on the effective communication of insights through data visualization. It covers various visualization tools and techniques, including charts, graphs, and heat maps, to help professionals present complex data in a clear and concise manner.
• CRM Data Integration: This unit explores the integration of CRM data with other business systems, such as marketing automation and customer service platforms. It covers the benefits and challenges of data integration and provides practical guidance on how to achieve seamless data flow.
• Predictive Analytics in CRM: This unit delves into the application of predictive analytics in CRM, including machine learning algorithms and statistical modeling. It helps professionals to identify patterns and trends in customer behavior and make data-driven decisions to improve customer engagement and retention.
• Data-Driven Decision Making: This unit emphasizes the importance of data-driven decision making in CRM. It covers the key principles of data-driven decision making, including data quality, data governance, and data storytelling, to help professionals make informed decisions that drive business growth.
• Customer Segmentation and Profiling: This unit focuses on customer segmentation and profiling, including techniques for identifying and categorizing customer groups based on demographic, behavioral, and transactional data. It helps professionals to develop targeted marketing campaigns and improve customer experience.
• CRM Data Quality and Governance: This unit covers the essential aspects of CRM data quality and governance, including data accuracy, data completeness, and data security. It provides practical guidance on how to ensure data quality and maintain data governance in CRM systems.
• Advanced Data Analytics: This unit explores advanced data analytics techniques, including text analysis, sentiment analysis, and network analysis. It helps professionals to extract insights from unstructured data and make more informed decisions.
• Data Storytelling and Communication: This unit focuses on the art of data storytelling and communication, including the effective presentation of data insights to stakeholders. It covers the key principles of data storytelling, including narrative structure, visual design, and audience engagement.
• Implementing Data Analytics in CRM: This unit provides a practical guide to implementing data analytics in CRM, including the selection of data analytics tools, the integration of data sources, and the development of data-driven strategies. It helps professionals to overcome common challenges and achieve successful data analytics implementation.
Career path
**Bridging the Skills Gap: Professional Certificate in Utilizing Data Analytics in CRM for UK Professionals**
**Career Roles and Salary Ranges**
**Job Market Trends and Skill Demand**
**Key Skills and Certifications**
* Data analysis and visualization
* Business intelligence and reporting
* Marketing analytics and campaign optimization
* CRM implementation and management
* SQL and data modeling
* Python and R programming
* Google Data Analytics and CRM certifications
| Role | Salary Range (GBP) |
|---|---|
| Data Analyst - CRM - Responsible for analyzing customer data to inform business decisions and improve customer experience. | £35,000 - £50,000 |
| Business Intelligence Developer - Designs and develops data visualizations and reports to support business strategy and decision-making. | £45,000 - £65,000 |
| Marketing Analyst - Analyzes customer data to identify trends and opportunities for growth and improvement in marketing campaigns. | £30,000 - £45,000 |
| CRM Specialist - Implements and manages CRM systems to improve customer engagement and sales performance. | £25,000 - £40,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP: PROFESSIONAL CERTIFICATE IN UTILIZING DATA ANALYTICS IN CRM FOR UK PROFESSIONALS
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who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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