Extended Professional Certificate in Developing a Product Portfolio: A Pathway to Success in Event Management

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Product Portfolio Development is a crucial aspect of event management, enabling organizations to create a diverse range of events that cater to different audiences and objectives. Through this Extended Professional Certificate, learners will gain the skills and knowledge required to develop a successful product portfolio in event management, including event planning, marketing, and financial management.

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About this course

The program is designed for professionals working in the events industry, including event managers, coordinators, and planners, who want to enhance their skills and knowledge in product portfolio development. By completing this certificate, learners will be able to create a diverse and profitable product portfolio, increase event attendance and revenue, and drive business growth. Explore this pathway to success in event management and discover how to develop a product portfolio that meets the needs of your organization and stakeholders. Learn more and take the first step towards achieving your career goals.

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Course details

• Developing a Product Portfolio Strategy: This unit focuses on understanding the concept of a product portfolio and its significance in event management. Students will learn how to create a product portfolio strategy that aligns with the organization's goals and objectives. • Event Management Business Model: In this unit, students will explore the different business models used in event management, including product-based, service-based, and hybrid models. They will learn how to choose the most suitable business model for their product portfolio. • Product Life Cycle Management: This unit covers the different stages of a product's life cycle, including introduction, growth, maturity, and decline. Students will learn how to manage their products throughout their life cycle to maximize revenue and profitability. • Event Product Development: In this unit, students will learn how to develop new event products that meet the needs of their target market. They will explore different product development strategies, including innovation, customization, and bundling. • Event Marketing and Promotion: This unit focuses on the marketing and promotion of event products. Students will learn how to create effective marketing campaigns that reach their target audience and drive sales. • Product Positioning and Branding: In this unit, students will learn how to position their event products in the market and create a strong brand identity. They will explore different branding strategies, including product branding, event branding, and sponsor branding. • Event Pricing and Revenue Management: This unit covers the different pricing strategies used in event management, including dynamic pricing, yield management, and revenue management. Students will learn how to set prices that maximize revenue and profitability. • Event Product Portfolio Analysis: In this unit, students will learn how to analyze their event product portfolio to identify strengths, weaknesses, opportunities, and threats. They will explore different analysis tools and techniques, including SWOT analysis and portfolio analysis. • Event Product Development and Innovation: This unit focuses on the development of new and innovative event products. Students will learn how to use design thinking and innovation techniques to create unique and engaging event experiences. • Measuring Event Product Portfolio Performance: In this unit, students will learn how to measure the performance of their event product portfolio. They will explore different metrics and benchmarks, including revenue growth, customer satisfaction, and return on investment.

Career path

**Event Management Career Roles and Statistics**
Event Coordinator - Responsible for coordinating events, including planning, budgeting, and logistics. Primary keywords: event planning, coordinating events. Secondary keywords: logistics, budgeting. Event Manager - Oversees the planning and execution of events, including managing teams and vendors. Primary keywords: event management, event planning. Secondary keywords: team management, vendor management. Conference Planner - Responsible for planning and executing conferences, including selecting venues and managing logistics. Primary keywords: conference planning, event planning. Secondary keywords: venue selection, logistics. Wedding Planner - Specializes in planning and executing weddings, including selecting venues and managing vendors. Primary keywords: wedding planning, event planning. Secondary keywords: venue selection, vendor management. Exhibition Manager - Responsible for planning and executing exhibitions, including managing logistics and vendors. Primary keywords: exhibition management, event planning. Secondary keywords: logistics, vendor management.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXTENDED PROFESSIONAL CERTIFICATE IN DEVELOPING A PRODUCT PORTFOLIO: A PATHWAY TO SUCCESS IN EVENT MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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