Industry Impact: How Google Analytics for Beginners Skills Made a Difference in My Career

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Google Analytics for Beginners: Unlocking Career Advancement Discover how mastering Google Analytics skills can significantly impact your career in digital marketing and data analysis. As a beginner, you'll learn the fundamentals of Google Analytics and how to apply them to drive business growth, improve website performance, and enhance user experience.

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About this course

With this knowledge, you'll be able to: Measure website traffic and engagement Track conversions and goal completions Optimize marketing campaigns for better ROI Take the first step towards a successful career in digital analytics. Explore our resources and learn how Google Analytics can make a difference in your career.

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Course details

• Understanding Google Analytics Fundamentals: This unit covers the basics of Google Analytics, including setting up and tracking website data, understanding key metrics, and navigating the platform. • Setting Up Google Analytics: Learn how to set up Google Analytics on your website, including creating an account, installing the tracking code, and configuring settings for accurate data collection. • Data Analysis and Interpretation: In this unit, you'll learn how to analyze and interpret website data using Google Analytics, including understanding bounce rates, conversion rates, and other key metrics. • Google Analytics for Beginners: This unit is designed specifically for those new to Google Analytics, covering the basics of the platform and providing a solid foundation for further learning. • Measuring Website Performance: Learn how to use Google Analytics to measure website performance, including tracking page views, unique visitors, and other key metrics. • Understanding User Behavior: This unit covers how to use Google Analytics to understand user behavior, including tracking engagement metrics, such as time on page and bounce rate. • Google Analytics Certification: In this unit, you'll learn how to prepare for and pass the Google Analytics certification exam, demonstrating your expertise in the platform. • Advanced Google Analytics Techniques: Take your skills to the next level with this unit, covering advanced techniques for using Google Analytics, including event tracking and goal setup. • Google Analytics for E-commerce: Learn how to use Google Analytics to track e-commerce data, including sales, revenue, and other key metrics. • Measuring Return on Investment (ROI): In this unit, you'll learn how to use Google Analytics to measure ROI, including tracking conversions and attributing revenue to specific marketing channels.

Career path

Job Title: Digital Marketing Specialist Percentage: 25% Responsible for developing and implementing digital marketing strategies to increase brand awareness and drive website traffic.
Job Title: Data Analyst Percentage: 30% Collects and analyzes data to help organizations make informed business decisions and drive growth.
Job Title: SEO Specialist Percentage: 20% Optimizes website content and structure to improve search engine rankings and drive organic traffic.
Job Title: Web Developer Percentage: 25% Designs and develops websites and web applications using various programming languages and technologies.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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INDUSTRY IMPACT: HOW GOOGLE ANALYTICS FOR BEGINNERS SKILLS MADE A DIFFERENCE IN MY CAREER
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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