Professional Certificate in Google Analytics for Beginners: A Game-Changer in the UK Job Market

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Google Analytics is a crucial tool for businesses in the UK job market, providing valuable insights into website performance and user behavior. With the Professional Certificate in Google Analytics for Beginners, you'll gain the skills to unlock the full potential of this powerful tool.

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About this course

This comprehensive course covers the fundamentals of Google Analytics, including data collection, tracking, and analysis, as well as advanced topics like attribution modeling and data visualization. By mastering Google Analytics, you'll be able to drive business growth, improve marketing strategies, and stay ahead of the competition in the UK job market. Take the first step towards a career in digital marketing and explore the Professional Certificate in Google Analytics for Beginners today!

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Course details

• Understanding Google Analytics Fundamentals: This unit covers the basics of Google Analytics, including its features, benefits, and how it can be used to measure website and app performance. • Setting Up Google Analytics: In this unit, students will learn how to set up and configure Google Analytics, including creating and managing accounts, properties, and views. • Tracking Website and App Data: This unit focuses on tracking website and app data, including page views, sessions, bounce rates, and conversion rates. • Google Analytics Reporting: Students will learn how to create and manage reports in Google Analytics, including setting up goals, events, and e-commerce tracking. • Google Analytics Data Analysis: This unit covers data analysis techniques, including filtering, segmenting, and creating custom reports. • Google Analytics Goal Setting: In this unit, students will learn how to set up and track goals in Google Analytics, including setting up conversion tracking and goal funnel analysis. • Google Analytics E-commerce Tracking: This unit focuses on e-commerce tracking, including setting up product tracking, revenue tracking, and tax tracking. • Google Analytics Mobile App Tracking: Students will learn how to track mobile app data in Google Analytics, including setting up app tracking and analyzing app performance. • Google Analytics Data Visualization: This unit covers data visualization techniques, including creating custom dashboards and using Google Data Studio. • Google Analytics Certification and Career Development: In this final unit, students will learn how to prepare for the Google Analytics certification exam and develop a career in digital analytics.

Career path

**Professional Certificate in Google Analytics for Beginners: A Game-Changer in the UK Job Market** **Career Roles in Google Analytics:**
Role Job Description
Google Analytics Specialist Design and implement data tracking and analysis solutions for clients using Google Analytics, ensuring accurate and actionable insights.
Digital Marketing Analyst Use Google Analytics to analyze website traffic, behavior, and conversion data to inform digital marketing strategies and optimize campaign performance.
Business Intelligence Analyst Develop and maintain business intelligence solutions using Google Analytics, providing data-driven insights to inform business decisions.
Web Analyst Use Google Analytics to analyze website data, identify areas for improvement, and optimize user experience to drive business growth.
Marketing Data Analyst Use Google Analytics to analyze marketing data, identify trends, and provide actionable insights to inform marketing strategies.
**Job Market Trends in the UK:**
**Salary Ranges in the UK:**
Role Salary Range (GBP)
Google Analytics Specialist £60,000 - £80,000
Digital Marketing Analyst £55,000 - £75,000
Business Intelligence Analyst £70,000 - £90,000
Web Analyst £50,000 - £70,000
Marketing Data Analyst £65,000 - £85,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS FOR BEGINNERS: A GAME-CHANGER IN THE UK JOB MARKET
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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