Bridging the Skills Gap: The Impact of Professional Certificate in Google Analytics for Beginners
-- viewing nowBridging the Skills Gap in digital marketing requires professionals to stay up-to-date with the latest tools and technologies. For beginners, acquiring the right skills can be a daunting task, but with the right training, they can unlock new opportunities.
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About this course
The Professional Certificate in Google Analytics is designed to equip learners with the knowledge and skills needed to succeed in the field of digital analytics.
Through this program, learners will gain hands-on experience with Google Analytics, learning how to measure website and app data, and make data-driven decisions.
By bridging the skills gap, learners can boost their career prospects and stay ahead in the competitive job market.
Ready to take the first step towards a successful career in digital analytics? Explore the Professional Certificate in Google Analytics today and discover a world of opportunities.
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Course details
• Google Analytics Fundamentals: This unit covers the basics of Google Analytics, including its features, benefits, and how it can be used to measure website and app performance.
• Data Collection and Tracking: In this unit, students learn how to set up and track data in Google Analytics, including event tracking, goal setting, and e-commerce tracking.
• Data Analysis and Interpretation: This unit focuses on how to analyze and interpret data in Google Analytics, including creating reports, setting up dashboards, and using data to inform business decisions.
• Google Analytics Certification: This unit prepares students for the Google Analytics certification exam, covering topics such as data collection, analysis, and interpretation, as well as how to use Google Analytics to measure website and app performance.
• Digital Marketing Strategy: In this unit, students learn how to use Google Analytics to inform digital marketing strategies, including how to measure the effectiveness of online campaigns and make data-driven decisions.
• Google Tag Manager: This unit covers the basics of Google Tag Manager, including how to set up and manage tags, triggers, and variables, and how to use it to enhance data collection and analysis in Google Analytics.
• Advanced Google Analytics Features: This unit covers advanced features in Google Analytics, including audience reporting, multi-channel funnels, and attribution modeling.
• Data Visualization: In this unit, students learn how to use data visualization tools, such as Google Data Studio, to create interactive and dynamic reports that help to communicate insights and trends to stakeholders.
• Google Analytics for E-commerce: This unit focuses on how to use Google Analytics to measure and optimize e-commerce performance, including how to track transactions, revenue, and customer behavior.
• Case Studies and Real-World Applications: This unit provides students with the opportunity to apply their knowledge and skills to real-world case studies and scenarios, including how to use Google Analytics to solve business problems and improve website and app performance.
• Data Collection and Tracking: In this unit, students learn how to set up and track data in Google Analytics, including event tracking, goal setting, and e-commerce tracking.
• Data Analysis and Interpretation: This unit focuses on how to analyze and interpret data in Google Analytics, including creating reports, setting up dashboards, and using data to inform business decisions.
• Google Analytics Certification: This unit prepares students for the Google Analytics certification exam, covering topics such as data collection, analysis, and interpretation, as well as how to use Google Analytics to measure website and app performance.
• Digital Marketing Strategy: In this unit, students learn how to use Google Analytics to inform digital marketing strategies, including how to measure the effectiveness of online campaigns and make data-driven decisions.
• Google Tag Manager: This unit covers the basics of Google Tag Manager, including how to set up and manage tags, triggers, and variables, and how to use it to enhance data collection and analysis in Google Analytics.
• Advanced Google Analytics Features: This unit covers advanced features in Google Analytics, including audience reporting, multi-channel funnels, and attribution modeling.
• Data Visualization: In this unit, students learn how to use data visualization tools, such as Google Data Studio, to create interactive and dynamic reports that help to communicate insights and trends to stakeholders.
• Google Analytics for E-commerce: This unit focuses on how to use Google Analytics to measure and optimize e-commerce performance, including how to track transactions, revenue, and customer behavior.
• Case Studies and Real-World Applications: This unit provides students with the opportunity to apply their knowledge and skills to real-world case studies and scenarios, including how to use Google Analytics to solve business problems and improve website and app performance.
Career path
**Bridging the Skills Gap: The Impact of Professional Certificate in Google Analytics for Beginners**
**Career Roles and Salary Ranges in the UK**
**Job Market Trends and Skill Demand in the UK**
| Role | Salary Range (GBP) |
|---|---|
| Google Analytics Specialist | £30,000 - £50,000 |
| Digital Marketing Analyst | £25,000 - £40,000 |
| Business Intelligence Analyst | £35,000 - £55,000 |
| Web Analyst | £20,000 - £35,000 |
| Conversion Rate Optimisation (CRO) Specialist | £25,000 - £40,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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BRIDGING THE SKILLS GAP: THE IMPACT OF PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS FOR BEGINNERS
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who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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