From Student to Marketing Manager: The Journey with Professional Certificate in Skills for Business: Sales and Marketing
-- viewing nowMarketing Manager roles require a unique blend of skills, from sales and marketing to leadership and strategy. From Student to Marketing Manager: The Journey with Professional Certificate in Skills for Business: Sales and Marketing is designed for aspiring professionals who want to break into the industry.
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About this course
This program equips learners with the knowledge and skills needed to succeed in sales and marketing, including sales techniques, market research, and campaign management.
Through interactive lessons and real-world case studies, learners will gain a deeper understanding of the sales and marketing landscape and develop the skills to drive business growth.
Take the first step towards a successful marketing career – Explore the program today and discover how to turn your passion into a rewarding profession.
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Course details
• Understanding the Role of a Marketing Manager: This unit covers the key responsibilities, skills, and knowledge required to excel as a marketing manager, including strategic planning, team management, and budgeting.
• Digital Marketing Fundamentals: Learn the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
• Sales and Marketing Alignment: Understand the importance of aligning sales and marketing efforts to drive business growth, including strategies for effective communication, lead generation, and conversion.
• Customer Insights and Behavior: Develop a deep understanding of customer needs, preferences, and behaviors to inform marketing strategies and improve customer engagement.
• Brand Management and Positioning: Learn how to develop and maintain a strong brand identity, including brand positioning, messaging, and visual identity.
• Data-Driven Marketing: Understand the role of data in marketing decision-making, including data analysis, interpretation, and application to drive business results.
• Marketing Strategy and Planning: Develop a comprehensive marketing strategy and plan, including market research, target audience analysis, and campaign execution.
• Content Marketing and Creation: Learn the principles of content marketing, including content creation, distribution, and measurement, to engage and retain customers.
• Measuring and Evaluating Marketing Performance: Understand how to measure and evaluate marketing performance, including key performance indicators (KPIs), metrics, and analytics tools.
• Leadership and Team Management: Develop the skills and knowledge required to lead and manage a marketing team, including communication, motivation, and performance management.
Career path
**From Student to Marketing Manager: The Journey with Professional Certificate in Skills for Business: Sales and Marketing**
**Career Roles and Statistics**
**Salary Ranges in the UK**
| Role | Average Salary (GBP) |
| --- | --- |
| **Marketing Manager** | 55,000 - 80,000 |
| **Sales Manager** | 50,000 - 75,000 |
| **Business Development Manager** | 60,000 - 90,000 |
| **Marketing Coordinator** | 30,000 - 50,000 |
| **Account Manager** | 40,000 - 65,000 |
**Job Market Trends**
| Skill | Demand Level |
| --- | --- |
| **Digital Marketing** | High |
| **Sales Strategy** | High |
| **Business Development** | Medium |
| **Marketing Analytics** | Medium |
| **Customer Service** | Low |
**Skill Demand in the UK**
| Skill | Demand Level |
| --- | --- |
| **Data Analysis** | High |
| **Content Creation** | High |
| **Social Media Marketing** | Medium |
| **Email Marketing** | Medium |
| **SEO** | Low |
| Role | Percentage |
|---|---|
| Marketing Manager - Develops and implements marketing strategies to achieve business objectives. | 30% |
| Sales Manager - Leads a team of sales representatives to meet or exceed sales targets. | 25% |
| Business Development Manager - Identifies and pursues new business opportunities to drive growth. | 20% |
| Marketing Coordinator - Assists in the development and implementation of marketing campaigns. | 15% |
| Account Manager - Builds and maintains relationships with existing customers to drive sales and revenue. | 10% |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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FROM STUDENT TO MARKETING MANAGER: THE JOURNEY WITH PROFESSIONAL CERTIFICATE IN SKILLS FOR BUSINESS: SALES AND MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
