How Professional Certificate in Search Engine Optimization (SEO) Basics Bridged the Skills Gap in the UK Marketing Industry
-- viewing nowSEO Basics: Bridging the Skills Gap in the UK Marketing Industry The SEO landscape in the UK is constantly evolving, with businesses seeking to improve their online presence and reach their target audience effectively. However, many marketers lack the necessary skills to optimize their websites and content for search engines, leading to a significant skills gap in the industry.
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Course details
• Keyword Research and Analysis for SEO
• On-Page Optimization Techniques for Improved Visibility
• Link Building Strategies for Enhanced Credibility
• Content Creation and Marketing for SEO Success
• Technical SEO and Website Optimization
• Local SEO and Google My Business Optimization
• SEO Analytics and Performance Measurement
• SEO Best Practices and Industry Standards
• Staying Up-to-Date with the Latest SEO Trends and Updates
Career path
Role | Percentage |
---|---|
SEO Specialist - Responsible for optimizing website content to improve search engine rankings and drive organic traffic. | 25% |
Digital Marketing Manager - Oversees the development and implementation of digital marketing strategies, including SEO, to achieve business goals. | 20% |
Content Marketing Specialist - Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. | 18% |
PPC Specialist - Manages and optimizes paid advertising campaigns to drive conversions and revenue. | 15% |
Analytics Specialist - Analyzes website data to inform business decisions and optimize marketing strategies. | 12% |
Web Developer - Designs and develops websites that are optimized for search engines and user experience. | 10% |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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