How Professional Certificate in Pay-Per-Click (PPC) Advertising Boosted My E-Commerce Career
-- viewing nowPay-Per-Click (PPC) Advertising is a crucial skill for e-commerce professionals looking to boost their online presence and drive sales. With the right knowledge and strategies, PPC advertising can help you reach a wider audience, increase conversions, and maximize your return on investment (ROI).
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About this course
In this article, I'll share my personal experience of how a Professional Certificate in Pay-Per-Click (PPC) Advertising transformed my e-commerce career.
From understanding keyword research and ad copywriting to managing budgets and tracking performance, I'll cover the essential skills and strategies that helped me achieve success in PPC advertising.
Whether you're a seasoned marketer or just starting out, this article will provide you with actionable insights and tips to help you get the most out of your PPC campaigns.
So, if you're ready to take your e-commerce career to the next level, explore the Professional Certificate in Pay-Per-Click (PPC) Advertising and start achieving your online marketing goals today!
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Course details
• Understanding the Basics of Pay-Per-Click (PPC) Advertising: This unit covers the fundamentals of PPC advertising, including its definition, benefits, and key components such as ad copy, landing pages, and bidding strategies.
• Setting Up a Google Ads Account: In this unit, learners will learn how to create and manage a Google Ads account, including setting up campaigns, ad groups, and keywords.
• Keyword Research and Analysis: This unit focuses on the importance of keyword research and analysis in PPC advertising, including tools and techniques for identifying relevant keywords and analyzing their performance.
• Ad Copywriting and Landing Page Optimization: This unit covers the art of writing effective ad copy and optimizing landing pages to improve conversion rates and reduce bounce rates.
• Bidding Strategies and Budget Management: In this unit, learners will learn how to set up and manage bidding strategies, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-conversion (CPA) bidding.
• Targeting and Segmentation: This unit covers the importance of targeting and segmentation in PPC advertising, including demographic, geographic, and behavioral targeting.
• Measuring and Optimizing PPC Campaigns: In this unit, learners will learn how to measure and optimize PPC campaigns, including metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Advanced PPC Techniques: This unit covers advanced PPC techniques, including retargeting, lookalike targeting, and automated bidding.
• E-commerce PPC Strategies: In this unit, learners will learn how to apply PPC strategies specifically to e-commerce businesses, including product listing ads and shopping campaigns.
• Case Studies and Best Practices: This unit provides real-world examples and best practices for implementing PPC advertising strategies in e-commerce businesses.
Career path
**How Professional Certificate in Pay-Per-Click (PPC) Advertising Boosted My E-Commerce Career**
**Career Roles and Statistics**
| Role | Job Market Trend | Salary Range (UK) | Skill Demand |
|---|---|---|---|
| PPC Specialist | High demand (34% growth rate) | £35,000 - £55,000 per annum | 87% of companies require PPC skills |
| Digital Marketing Manager | Strong demand (22% growth rate) | £45,000 - £70,000 per annum | 75% of companies require digital marketing skills |
| SEO Specialist | High demand (24% growth rate) | £30,000 - £50,000 per annum | 80% of companies require SEO skills |
| Conversion Rate Optimisation (CRO) Specialist | Strong demand (18% growth rate) | £40,000 - £65,000 per annum | 60% of companies require CRO skills |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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HOW PROFESSIONAL CERTIFICATE IN PAY-PER-CLICK (PPC) ADVERTISING BOOSTED MY E-COMMERCE CAREER
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who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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