Professional Certificate in Social Media Marketing Basics: A Pathway to Marketing Career in the UK
-- viewing nowSocial Media Marketing is a crucial aspect of modern marketing, and this Professional Certificate is designed to equip learners with the basics of Social Media Marketing in the UK. This pathway is ideal for individuals looking to kick-start their marketing career, with a focus on digital marketing and online marketing strategies.
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About this course
Through this course, learners will gain a solid understanding of Social Media Marketing principles, including content creation, advertising, and analytics.
Upon completion, learners will be able to develop and implement effective Social Media Marketing campaigns, enhancing their employability in the UK job market.
Ready to take the first step in your marketing career? Explore this Professional Certificate in Social Media Marketing Basics and discover a world of opportunities.
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Course details
• Understanding the Fundamentals of Social Media Marketing: This unit covers the basics of social media marketing, including its definition, importance, and key concepts such as social media platforms, target audience, and content creation.
• Social Media Platforms and Their Role in Marketing: This unit delves into the various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and their respective features, benefits, and marketing strategies.
• Understanding Your Target Audience: This unit focuses on identifying and understanding the target audience, including demographics, psychographics, and behavior, to create effective social media marketing campaigns.
• Content Creation and Curation: This unit covers the importance of high-quality content in social media marketing, including types of content, content creation strategies, and content curation techniques.
• Social Media Advertising and Paid Promotion: This unit explores the world of social media advertising, including types of ads, ad targeting, budgeting, and measuring the effectiveness of paid social media campaigns.
• Measuring and Evaluating Social Media Performance: This unit covers the key metrics and tools used to measure and evaluate social media performance, including engagement rates, follower growth, and return on investment (ROI).
• Social Media Crisis Management and Reputation: This unit focuses on managing social media crises, including responding to negative comments, dealing with online reputation, and maintaining a positive brand image.
• Influencer Marketing and Partnerships: This unit explores the world of influencer marketing, including identifying influencers, building relationships, and creating effective influencer marketing campaigns.
• Social Media and SEO: This unit covers the relationship between social media and search engine optimization (SEO), including how social media can impact search engine rankings and drive organic traffic.
• Creating a Social Media Marketing Strategy: This unit brings together all the knowledge and skills learned throughout the course to create a comprehensive social media marketing strategy, including setting goals, identifying target audience, and selecting social media platforms.
Career path
| Career Role | Job Description |
|---|---|
| Social Media Manager | Develops and implements social media strategies to increase brand awareness and engagement. |
| Digital Marketing Specialist | Creates and executes digital marketing campaigns across various channels, including social media, email, and search engines. |
| Content Creator | Produces high-quality content, such as blog posts, videos, and social media posts, to engage audiences and drive conversions. |
| SEO Specialist | Optimizes website content and structure to improve search engine rankings and drive organic traffic. |
| Influencer Marketing Specialist | Identifies and partners with influencers to promote products or services to their followers. |
| Email Marketing Specialist | Develops and sends targeted email campaigns to subscribers to drive conversions and sales. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING BASICS: A PATHWAY TO MARKETING CAREER IN THE UK
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who has completed a programme at
London School of Planning and Management
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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