Extended Professional Certificate in Digital Marketing Essentials for Small Businesses: A Pathway to Marketing Manager Role
-- viewing nowDigital Marketing Essentials for Small Businesses: A Pathway to Marketing Manager Role This Digital Marketing Essentials course is designed for small business owners and marketing professionals who want to upskill in digital marketing and take the first step towards a marketing manager role. Learn the fundamentals of digital marketing, including SEO, social media marketing, email marketing, and content marketing.
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About this course
Develop a comprehensive digital marketing strategy that drives business growth and increases online visibility.
Enhance your skills in data analysis and measurement, and learn how to make data-driven decisions to optimize marketing campaigns.
Take the first step towards a marketing manager role and boost your career in digital marketing. Explore this course and discover how to drive business growth through effective digital marketing strategies.
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Course details
• Digital Marketing Fundamentals: This unit covers the basics of digital marketing, including understanding target audiences, developing marketing strategies, and measuring campaign success. It also introduces key digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Search Engine Optimization (SEO) for Small Businesses: This unit delves into the world of SEO, teaching students how to optimize their website for search engines, create high-quality content, and build backlinks to improve their website's visibility and ranking.
• Pay-Per-Click (PPC) Advertising: In this unit, students learn how to create and manage effective PPC campaigns, including setting up ad groups, writing compelling ad copy, and bidding strategies to maximize ROI.
• Social Media Marketing for Small Businesses: This unit explores the world of social media marketing, covering topics such as creating engaging content, building a social media presence, and using social media analytics to measure campaign success.
• Email Marketing for Small Businesses: This unit teaches students how to create and send effective email campaigns, including building email lists, crafting compelling email copy, and using email marketing automation tools to streamline their email marketing efforts.
• Content Marketing for Small Businesses: In this unit, students learn how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience, including blog posts, videos, and infographics.
• Data Analysis and Measurement for Digital Marketing: This unit covers the importance of data analysis and measurement in digital marketing, including how to set up and use Google Analytics, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing campaigns.
• Digital Marketing Strategy and Planning: This unit teaches students how to develop a comprehensive digital marketing strategy, including setting marketing goals, identifying target audiences, and allocating budget and resources to achieve marketing objectives.
• Digital Marketing Tools and Technologies: In this unit, students learn about the various digital marketing tools and technologies available, including project management tools, social media scheduling tools, and email marketing automation tools.
• Marketing Automation for Small Businesses: This unit explores the world of marketing automation, covering topics such as setting up and using marketing automation software, creating automated email campaigns, and using lead scoring to qualify leads.
Career path
**Digital Marketing Essentials for Small Businesses: A Pathway to Marketing Manager Role**
**Career Roles and Statistics**
| Role | Job Market Trend | Salary Range (UK) | Skill Demand |
|---|---|---|---|
| Digital Marketing Specialist | High demand (34% growth rate) | £25,000 - £40,000 per annum | Content creation, social media management, and data analysis |
| Marketing Manager | Strong demand (22% growth rate) | £40,000 - £70,000 per annum | Strategic planning, team management, and campaign execution |
| Digital Marketing Consultant | Increasing demand (18% growth rate) | £30,000 - £60,000 per annum | Strategy development, campaign optimization, and industry expertise |
| SEO Specialist | High demand (25% growth rate) | £20,000 - £40,000 per annum | Keyword research, on-page optimization, and link building |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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EXTENDED PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING ESSENTIALS FOR SMALL BUSINESSES: A PATHWAY TO MARKETING MANAGER ROLE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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